Suddenly, Every Fashion Person Is Wearing the Sweater Trend That Was Considered Ugly Not That Long Ago
Trust me. All the cool girls are wearing it.
Listen. I know some trends come back around that you may think are flat-out ugly. Skinny jeans, for instance, will never get an approving look from me. With winter swiftly reintroducing sweater weather, the season is making way for yet another trend that was previously deemed irrevocably ugly: argyle-print sweaters.
The print was first introduced in the 17th century and is associated with Scotland's Clan Campbell of Argyll, one of the Highlands' most powerful clans. It's renowned for its distinctive diamond-shaped geometric pattern. It was then popularized in the 20th century by the luxury fashion brand Pringle of Scotland's take on the print, notably in the golfing world. Now, it's a fan favorite among the fashion crowd. Argyle print is all over my Instagram feed and was even featured on Khaite's runway. Models sported argyle-print sweaters with undeniably chic styling not just once but twice for fall/winter 2025 and spring/summer 2026. It's safe to say the trend will be sticking around into the New Year.
If you're brave enough to try out what was once ugly, keep scrolling to shop all the chic argyle-print sweaters to wear this winter.
Argyle Sweaters on Influencers
Argyle Print on the Runway
Kerane Marcellus is a New York-based writer. She joined theBest Knockoff Luxury Clothing team in 2025 after writing for Essence Magazine and freelancing for a number of other arts and culture publications. Fashion is a form of expression that she encourages everyone to take part in. There is no right or wrong in getting dressed! When she's not writing, she's reading in the park or gallery hopping in the city.