Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
Meet the high-street argyle jumper that’s set to become autumn’s hero.
It might feel a little early in the season to start calling out viral autumn hits, but I’m confident enough to say it: H&M’s argyle jumper is about to be everywhere. The moment Iris Law took to the runway in said knit, stomping down a red-lit catwalk to blaring music, it was clear—this was the brand's hero piece of the season.
Once dismissed as fusty and old-fashioned, argyle has undergone a full revival. Thanks to the likes of Miu Miu, who reimagined it as a golf-chic Gen Z status symbol, as well as S.S. Daley, Kent Curwen and Dior, who also backed the diamond pattern on their runways, argyle is officially cool again. And, Fashion Week has only confirmed the trend’s resurgence. Across London and New York, the streets were dotted (checked?) with argyle knits styled in every way imaginable—from leather skirts and thigh-high boots to wide-leg tailored trousers.
A double dose of Kent Curwen argyle knits seen at London Fashion Week.
As always, the high street has been quick to respond, which nicely brings us back to H&M’s mohair-blend argyle knit from the brand’s Premium collection, a slightly high-neck design that feels equal parts chic and directional. Affordable, elevated and set to sell out fast, it’s the kind of piece that looks like it belongs in a luxury line-up.
Keep scrolling to shop H&M’s soon-to-be-viral knit, along with the best argyle jumpers on the market now.
Shop H&M's Arygle Knit Jumper
Shop More Argyle Knits

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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