Luxury membership service Vivrelle has launched an AI personal styling tool called Ella, in partnership with Revolve and Fwrd. The concept is simple: You tell Ella what you're shopping for, and it scans hundreds of products across all three retailers to refine your search, curating pieces that feel more tailored to you—making the browsing experience more personal.
While I wouldn't replace a real stylist with AI (you can't replicate the taste, intuition, or rapport of a human), I was curious to see how it would work for browsing specific retailers. You can ask any shopping questions—from "Help me pack for a trip to Miami" to "Pick out dresses for an engagement party"—and it sources rental, resale, and retail items from Vivrelle, Revolve, and Fwrd.
I gave it a couple of my preferences: "I like minimalist clothing in neutral colors" and "I wear brands like Paloma Wool and Geel." With that, I asked it to suggest some options for my fall wardrobe—here’s everything it picked out.
I actually already own this exact Cou Cou Intimates dress.
My dream Samsøe Samsøe sweater.
All of the bags are available to borrow with a Vivrelle membership.
I like the button details on this With Jéan top.
A Prada nylon bag.
I've been loving Loulou de Saison.
This color is so good.
This Khaite canvas tote.
I've been meaning to get this Skims top…
…with the matching capris.
A perfect bag from The Row.
Pointelle always feels so comfortable.
I can't stop thinking about this Chanel tote.
I've been wanting to try Enza Costa.
Geel is the best for under-$200 basics.
So pretty.
I love turtlenecks.
Cashmere socks for $100…
I'd wear this skirt with tights and knee-high boots for fall.
This top…
…with coordinating pants.
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