After almost a decade of working in the fashion industry, I've developed a kind of sixth sense when it comes to the pieces that will sell out next.
For years, I've watched new-in items soar in popularity and spent hours refreshing in case of a restock, and now I'm able to predict the next best-selling items as soon as they appear in any given new-arrivals section. On a recent morning scroll of the new-in buys at some of our favourite retailers, I instantly noticed an expensive-looking tote bag I think is destined to go out of stock as quickly as it arrived. Let me introduce you to the ASOS Design Suede Bowler Tote Bag (£66).
There are particular details I look for when predicting a sell-out piece: a refined design in line with fashion's current love for pared-back, minimalist pieces. Next, an anti-trend edge void of bells and whistles that can quickly date—key for a worthwhile addition to any wardrobe. Finally, I want a colourway that feels current and highly wearable. With a sleek silhouette, refined brown and burgundy shade options and a classic design, this tote ticks all my boxes.
Its front and back panels emulate a bowling bag, and whilst the silhouette is structured, the suede brings an ease that makes it less formal and more ready for everyday outings. The handles are secured from the inside of the bag, adding to the premium feel and making it reminiscent of a rarer iteration of The Row's Margaux.
But thanks to the popularity and scarcity (not to mention the super-high price tag) of the Margaux, various brands have created their own interpretations, from COS's Bowling Bag to H&M's version, but with trending shades and a £66 price tag, I'd definitely move quickly if you're looking to add the ASOS Design style to your handbag collection.
Keep scrolling to shop the ASOS Design Suede Bowler Tote Bag along with more best-selling bags.
Shop the ASOS Design Suede Bowler Tote Bag:
Deep brown always feels so premium.
The shade of the season.
Shop More Best-Selling Bags:
Yes, it's back in stock!
The bag at the top of my wish list.
Practical and sleek in equal measure.
Destined to be your companion for office days and weekends alike.
There are plenty of shades to choose from, but the brown suede is a favourite of mine.
A smaller bowling bag I'd happily add to my collection.
Don't overlook Other Stories' handbag selection.
There's a lot to love about this bag.
-
It's Only March, But 2025 Already Has a New Celebrity-Approved It BagRihanna is a fan.
-
Blackpink's Jennie Stars in the New Chanel 25 Handbag Campaign—See All the PhotosChic.
-
The 1993 It Bag Every Celeb Owned Is Back—It's $158, and I'm Buying One in Every ColorFrom Gwyneth to Ashley and Mary-Kate.
-
The Non-Boring Bag Color Trend Fashion People Are Wearing to Make Their Spring Basics Feel SpecialIt makes them look expensive too.
-
This Just In: Plushies Are the Freakier Trend Gen Z Is Dumping Bag Charms ForHot take: I'm obsessed.
-
I've Lost Count of the Number of Celebrities I've Seen Carry This Genius Handbag TrendOr should I say anti-trend bag?
-
The 2000s-Era Designer Bag That I Spot on Every Block in Lower ManhattanAnd all over L.A. and Europe.
-
Boring Bags, Begone! 8 Exciting New Handbag Colors Worth Buying for SpringSmall doses of dopamine ahead.
