I’m a Fashion Editor Living in NYC—This Is the Barcelona Brand My Friends and I Are All Obsessed With
One of my all-time favorites.
I was just at Miami Swim Week, wearing my Gimaguas x Havaianas sandals to every show, and every editor I was on the trip with clocked them immediately. The collaboration went viral on TikTok the second it was announced, and because you can’t actually buy them anywhere yet, people have literally started making DIY versions with pushpins and Old Navy flip-flops. But even before this wave of popularity (and before the shoes were seen on Kylie Jenner), Gimaguas was already a favorite brand of mine and my friends’.
If you like Paloma Wool, you’ve probably gone down the same rabbit hole of looking for adjacent labels with a similar aesthetic. That’s how I found Gimaguas a few years ago. It’s minimalist with a fun, artful twist; kind of like PW’s more colorful, beachy cousin. The brand name translates to “twins" in Spanish and was started by twin sisters Claudia and Sayana Durany in 2018. Everything’s made in Spain by artisans, which makes the clothes feel like special, one-of-a-kind pieces.
Even if the flip-flops aren’t available commercially right now, you can still shop the rest of the collection on the brand’s website, Ssense, or Shopbop.
Audry Hiaoui is a writer based in New York. ForBest Knockoff Luxury Clothing , she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.