I Only Buy My Winter Basics During Black Friday—17 Expensive-Looking Pieces to Keep You Warm and Chic
These refined winter basics prove you can build a luxe-looking wardrobe entirely from the Black Friday sale.
Despite how much I complain about the cold, I’m secretly winter’s biggest fan. The layering, the outerwear, the scarves, the knitwear—all of it. When it comes together, winter dressing feels magical. But the truth is, I rely heavily on a tight edit of winter staples to get me through: the pieces that make getting dressed effortless and make stepping outside feel less like a glacial punishment. And the best time to invest in those hero essentials? Black Friday.
Black Friday has officially arrived, bringing with it a flurry of genuinely chic sales. COS Black Friday is here with a excellent edit of wool basics, DeMellier has reduced its royal-approved handbags, and there’s no shortage of expensive-looking, French-coded pieces across the high street. In short: it’s a very good time to refresh your winter wardrobe.
Chloe wearing the Rise&Fall Cashmere Jumper and Satin Trousers.
So this year, I’m taking the opportunity to strategically stock up on the cold-weather essentials I know I’ll wear for years—elegant coats, timeless knits, premium base layers and the accessories that make every outfit look considered. From COS’s exceptional merino layers to Rise Fall’s plush cashmere and Alo Yoga’s best-selling leggings, keep scrolling to shop the best winter capsule pieces in the Black Friday sale.
Shop The Best Black Friday Winter Basics

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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