Despite how much I complain about the cold, I’m secretly winter’s biggest fan. The layering, the outerwear, the scarves, the knitwear—all of it. When it comes together, winter dressing feels magical. But the truth is, I rely heavily on a tight edit of winter staples to get me through: the pieces that make getting dressed effortless and make stepping outside feel less like a glacial punishment. And the best time to invest in those hero essentials? Black Friday.
So this year, I’m taking the opportunity to strategically stock up on the cold-weather essentials I know I’ll wear for years—elegant coats, timeless knits, premium base layers and the accessories that make every outfit look considered. From COS’s exceptional merino layers to Rise
Fall’s plush cashmere and Alo Yoga’s best-selling leggings, keep scrolling to shop the best winter capsule pieces in the Black Friday sale.
Shop The Best Black Friday Winter Basics
COS
Crew-Neck Merino Wool Top
A sleek, lightweight merino layer that instantly elevates any winter outfit.
A unexpected winter hero—a hoodie cut from luxe cashmere. Great under a wool coat or worn over trousers for chic layering.
COS
Merino Wool Crew-Neck Jumper
A classic crew in ultra-fine merino that feels soft, warm and endlessly wearable.
Reformation
Alice Sheer Alpaca Crew
A delicate, airy alpaca crew with a sheer finish that adds a touch of softness to winter layers.
COS
Fair Isle Cashmere Socks
A little indulgence for cold days. Crafted in pure cashmere with a subtle Fair Isle detail, these socks feel as good as they look.
Rise
Fall
Women's Finest Cashmere Mid-Weight Crew Neck Jumper - Navy - Xs / Navy
A refined everyday knit made from a cashmere-merino blend that feels far more expensive than it is.
Reformation
Jadey Cashmere Oversized V-Neck Sweater
A navy v-neck is a wonderful winter staple to have, and Reformation's Jadey is at the top of my list.
Other Stories
Cashmere-Blend Turtleneck Jumper
A luxurious staple you’ll reach for on repeat all season.
Reformation
Lyle Cashmere Pants
When you want comfort but still want to look pulled together, these cashmere-wide pants hit the spot.
Reformation
Jett Cashmere Turtleneck
A refined cashmere turtleneck that elevates basic coats and winter trousers.
COS
Wool Socks
These thick wool socks offer cosy warmth and look particularly chic peeking out from loafers, boots or chunky trainers.
Reformation
Cashmere Boyfriend Sweater
Relaxed, oversized and incredibly soft, this cashmere knit nails that effortless French-girl feel. Perfect half-tucked into jeans or layered over a slip skirt.
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.