I Always Tell My Friends to Buy Cashmere in the Winter Sales—11 Knits I'm Recommending First
My guide to the cashmere pieces worth investing in, now that winter sales are in full swing.
Early on in my career, I learned that building a timeless wardrobe comes down to one thing: investing in quality fabrics. Cashmere, in particular, has become a cornerstone of my forever wardrobe. As trends come and go, my approach has stayed the same: fewer pieces, chosen carefully, built up slowly, one great jumper or cardigan at a time.
I also realised fairly quickly that genuinely good cashmere doesn’t always come cheap—or easy. That discovery sent me down a well-worn path of rummaging through charity shops, bookmarking sales and quietly tracking which brands consistently deliver on softness, durability and fit. Over time, that’s made me something of a cashmere specialist, particularly when it comes to knowing where and when to shop the best reductions.
Sarah wearing Rohe's On-Sale V-Neck Jumper.
From Reformation’s beautifully cut cashmere knits to the reliable quality of Whistles and The White Company, there’s no shortage of worthwhile options if you know where to look. And December, conveniently, is the ideal moment to shop discounted cashmere. With temperatures at their coldest and winter sales in full swing, it’s the smartest time of year to invest in pieces you’ll reach for long after the festive season ends. Scroll on to shop the very best cashmere sales worth your attention this December.
Shop The Best Cashmere Sales This December

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.