When Elsa Hosk launched Helsa in 2022, the model-turned-designer wanted to create the kind of wardrobe she was always searching for. Inspired by her heritage, Helsa is her love letter to Scandinavia. Focused on simplicity, comfort, and minimalism, the line is designed around elevated essentials drawn from Hosk's own must-haves.
They're intended to be timeless pieces that work as wardrobe staples and easily mix and match in a capsule closet. Sold exclusively at Revolve and Fwrd, Helsa—with its refined, pared-back approach to ready-to-wear—has become a fashion-editor favorite.
This season's standout pieces include the Bubble Puffer With Faux Fur and the Kelcey Hand Knit Kerchief Scarf, and highlights for spring include the Stretch Cotton Sateen Midi Dress and the Summer Vintage Nightgown. Personally, the Silk Celeste Dress immediately caught my eye.
Below, take a look at the best items to shop from the brand, from everyday basics to dressier options.
This silk dress.
I love wearing nightgowns out of the house in the spring and summer.
Faux fur is everywhere right now.
If you're shopping for winter accessories.
This is 50% wool, 50% cotton.
This cherry-red midi dress.
This is 100% wool.
I can't wait to wear my cotton poplin skirts once it's warm in New York again.
Simple knitwear.
This comes in white and burgundy as well.
This 100% cotton skirt.
A sky-blue midi.
An open-back dress.
You can't go wrong with a pointelle T-shirt.
A knit tank top.