H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
From luxe knits to chocolate-brown coats, here are the H&M trends defining autumn. They're quietly chic, effortlessly wearable and far more polished than their price tags suggest.


Autumn has always been fashion’s most magnetic season. It’s the moment where denim darkens, coats sharpen, knitwear becomes a daily uniform, and accessories shift from throwaway extras to mood-defining staples.
Just as we’re ready to embrace that shift, H&M has arrived with a collection that distils the season’s key talking points into a collection that is both trend-relevant and endlessly wearable. Elevated knitwear, chocolate-hued outerwear, sleek dark jeans, sharp tailoring, boho blouses, and suede accessories all make an appearance, designed to slip into your wardrobe with ease and stay there for seasons to come.
Content creator Liv Madeline wears a brown suede jacket from H&M's Studio collection, available to shop 28 August.
What strikes me most is how timeless it all feels. The deep browns have a permanence to them, the tailoring is cut with longevity in mind, and the knitwear carries that elusive balance of comfort and refinement. Even the accessories— suede bags, textured belts, rich boots—have the power to elevate without overwhelming.
H&M’s autumn drop is less about chasing trends and more about creating a wardrobe you’ll be proud to step into for seasons to come. Below, I’ve highlighted the six key directions that define the collection—and how to make them your own. Shop below.
Shop H&M's 6 Key Autumn Trends
1. Elevated Knitwear
Lightweight knits are an autumn essential—in sumptuous ribbed cardigans, refined sweater vests, and fine‑knit tops that layer beautifully. Add collars or slinky silhouettes, and you’ve got pieces that look far more premium than they feel in your budget.
2. Brown Outerwear
Forget black—this season, it's all about chocolatey tones. Brown tailored coats, suede jackets, and corduroy‑collared layers bring warmth and a rich, editorial touch to any look.
3. Sleek tailoring
Tailored separates are getting an H&M makeover. Think structured blazers, wide‑leg trousers, and high-neck waistcoats, all in perfect neutrals.
4. Dark Denim
Classic, polished, and autumn-ready. Indigo and brown jeans are the season’s answer to dressing up denim. Straight-leg and wide-cut silhouettes instantly elevate a chunky knit or sharp blazer.
5. Boho Blouses
Romantic ruffles, delicate prints, and flowing sleeves bring softness to autumn layers. They’re perfect under tailoring or with jeans when you want a lighter, feminine contrast.
6. Suede Accessories
Suede is here to stay in a subtle but impactful way—think tan suede boots, belt bags, and crossbody satchels. The texture adds instant richness even in the simplest knit-and-jean outfit.

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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