H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth Seeing
Velour trousers, teddy textures and polished tailoring: H&M’s December new-in section is overflowing with elevated winter must-haves.
It’s December, which means my fashion priorities have officially narrowed to three things: a) party pieces that look effortlessly polished, b) outerwear that’s both chic and genuinely warm, and c) cosy loungewear to carry me through the Christmas wind-down without sacrificing style. Am I asking for too much? Perhaps, but H&M’s new-in section certainly doesn’t think so.
Right now, it’s a treasure trove of cold-weather heroes: elegant velour trousers ready for every festive soirée, cloud-soft knits begging to be layered, teddy textures that nail that Scandi-cool nonchalance, and floor-sweeping coats that appear to cost triple their price.
Whether you’re dressing for last-minute plans, braving sub-zero temperatures, or leaning fully into your duvet-day era, the Scandi high-street icon has delivered a curated hit-list of pieces designed to work hard all month long. Below, the standout new-in styles I’m adding to my wish list before they inevitably sell out.
Shop H&M's December New-In

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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