The 30 Fashion and Beauty Items That Are on My Summer 2025 Shopping List

Who What Wear editor Allyson Payer in Mexico.

(Image credit: @allypayer)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

We're about a month out from the official start of summer, and truthfully, I'm kind of dreading it for certain reasons. I live in the South, and the sun, heat, and humidity get old pretty quickly. On the bright side, something I love about summer is shopping for it. I'm always happy to seize the opportunity to have a bit more fun with my wardrobe, and it's also when some of my favorite types of beauty products are released. Think glowy cream blushes, bronzers, lip glosses, sunscreens, and air-dry hair products.

There's no reason for my summer shopping list to live in a vacuum, so I'm sharing it with you so we can all shop together. With that, scroll on for all of the fashion and beauty finds I have my eye on for summer 2025.

Fashion

Beauty

Allyson Payer
Senior Editor

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.