I Know You're a Discerning Fashion Person If You Carry This The Row Bag Instead of the Margaux
The under-the-radar The Row tote fashion insiders keep reaching for is quietly elegant, effortlessly wearable and lowkey.
If you’ve been paying attention, you'll know that The Row bags tend to fall into two camps: the ones everyone knows by name, and the ones you quietly clock on the most stylish people in the room. The Margaux now sits firmly in the first category, as does the Marlo—brilliant, reliable, and instantly recognisable to anyone fluent the brand's understated luxury.
The Alger tote belongs to the second camp. It doesn’t have the same level of recognition, but that’s exactly what makes it interesting. I started noticing it gradually—on chic colleagues, fashion insiders, and influencers at events—always carried with an air of nonchalance. Its long, clean lines stand out in a subtle way, distinct to the rest of the brand's offering. Available in two distinct shapes, one larger and more capacious, one elongated and more sleek, it offers the same quiet appeal with slightly different moods, depending on how you like your bags to sit and move.
Elsa Hosk wearing The Row Alger Tote Bag.
What makes the Alger feel so right now is its ease. It slips effortlessly into everyday wardrobes, working just as well with tailoring as it does with knitwear and flats. Understated, wearable and quietly confident, the Alger is The Row bag for those who don’t need to be told what’s good.
The Row Alger Tote Bag
The Alger Medium shoulder bag is understated in the most deliberate way. Rendered in black leather, it’s polished without feeling formal, and the elongated silhouette sits neatly under the arm.
The brown shade is a great way to break up and outfit and add depth.
A rounder, more capacious iteration of the Alger tote, this style is beautifully proportioned, and offers just enough structure to feel polished while remaining easy to carry.
Obsessed with the deep brown.
Shop More The Row Bag
Compact yet purposeful, the India boasts a versatile yet chic bowling bag design.
A refined evolution of the India silhouette, the E/W India offers a more elongated proportion that feels modern and unfussy.
The Ingrid balances structure with softness, offering a sculptural shape that still feels relaxed in the hand.
A Hall Of Fame style, the 90s bag is sleek, compact, and very "off-duty model".
I can't believe The Row's Astra bowling bag isn't sold out yet.
Ideal for everyday use, the Marlo bag feels familiar yet impeccably refined.
The Large N/S Park Tote is minimalism at its most functional.
