I take my beauty products very seriously, so when something gets internet famous, my knee-jerk reaction is to be suspicious. Listen, that's just how I am after working in this industry for more than a decade. I've been tricked by before-and-afters, sucked in by buzzy marketing lingo, and have let my guard down one too many times. But part of the fun of working in this space is being proven wrong. In fact, Erin Jahns and I live for it—nothing is more exhilarating than realizing a viral product is actually deserving of its fame. And we'll be the first to come out and say that these 17 special finds have not only earned the spotlight but we can't live without them now. From makeup and skincare to fragrance and tools, these mega-famous beauty products have changed us. Watch (and shop!) our livestream to get all the juicy details, or keep scrolling for a peek at what makes each of these items so special to us.
The Skinny Confidential
Hot Mess Ice Roller
"The pink Rolls Royce of ice rollers." — Jahns
The Skinny Confidential
Pink Balls Face Massager
"The size and angle of the balls grips your face in a way that actually feels like it's lifting and sculpting your face." — Schlisserman
Maison Francis Kurkdjian
Baccarat Rouge 540 Eau De Parfum
"This is probably the most famous fragrance on TikTok. If you want to smell good, according to everyone, you need this." — Jahns
Rare Beauty
Soft Pinch Liquid Blush
"The blush that converted me into a blush person." — Schlisserman
Kosas
Revealer Skin-Improving Foundation SPF25
"I get so many compliments on my skin—not my foundation—when I'm wearing this, which is what you want." — Jahns
Caudalie
Vinoperfect Radiance Dark Spot Serum
"The star ingredient is viniferine, which a lot of people aren't familiar with. It's like 60% more effective at brightening your complexion than vitamin C. It needs vitamin C's publicist." — Schlisserman
Thrive Causemetics
Liquid Lash Extensions Mascara
"I'm a maniac about finding the right mascara and this is one of my favorite makeup products of all time." — Jahns
Makeup By Mario
MoistureGlow Plumping Lip Serum
"This has become a staple in my makeup bag. It's so emollient, feels amazing on your lips, and has the most subtle cooling sensation." — Schlisserman
Inn Beauty Project
Face Glaze Skin Barrier Protect
Glow Moisturizer
"The first time I tried this, it was like someone waved a wand over my face and fixed everything." — Jahns
Tower 28
Sos Daily Rescue Facial Spray
"This is great for acne, calming redness, and can be used in place of your toner or as needed throughout the day. Some people like coffee at 3 p.m. I like spritzing my face." — Schlisserman
Glossier
Glossier You
"I'm obsessed with this perfume. It's creamy, musky, and floral. It's designed to smell like a more elevated yourself." — Jahns
Chantecaille
Future Skin Gel Foundation
"This is one of the most used makeup products on the set of season 2 Euphoria. It feels more like skincare than makeup." — Schlisserman
Dr Jart+
Mini Cicapair Tiger Grass Color Correcting Treatment SPF 30
"This is kind of a miracle product. It's as if someone just put a filter on your face and got rid of all the redness." — Jahns
Maybelline
Lash Sensational Sky High Mascara
"This has sold out more times than I can count. It's my go-to everyday mascara. It's affordable, stays put, and adds serious length to lashes." ��� Schlisserman
Christian Louboutin
Les Yeux Noirs Mascara
"This adds length, volume, and drama. It's outrageously expensive, but just look at it. It's a mini work of art that you can keep out on your vanity and just enjoy being in its presence." — Schlisserman
Clinique
Almost Lipstick in Black Honey
"This has been around for 50 years and is having a huge revival on TikTok right now. It looks almost black in the tube and is designed to look good on every skin tone." — Jahns
Tatcha
The Dewy Skin Cream Plumping
Hydrating Moisturizer
"Everyone needs a Tatcha product in their life, and this one encapsulates all of Tatcha's magic in one product." — Jahns
Group Executive Director, Branded Content and Beauty
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joinedBest Knockoff Luxury Clothing
in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. BeforeBest Knockoff Luxury Clothing
, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.