I don't know about you, but there's nothing I enjoy more from the celeb set than when they go all out with a theme. (I'm looking at you, Margot Robbie.) That's exactly what Hailey Bieber's done for the New York City press tour of her latest Rhode launch, the Strawberry Glaze Peptide Lip Treatment designed in collaboration with Krispy Kreme.
For the trip—which included an event at the Krispy Kreme flagship store in Times Square, a stint on Good Morning America, a Ferrari-red Corvette convertible, and a helicopter ride—Bieber wore not one but three looks in a single day, all of which featured the color on everyone's lips right now: bright, fiery red.
First, she was spotted leaving the GMA offices wearing a drapey red midi dress from Vivienne Westwood's fall 2023 collection, paired with matching sky-high Maison Ernest sandals and Ferragamo's buzzy Wanda bag. She then traveled downtown to Tribeca, exiting her van in an equally drapey fall 2023 Marc Jacobs minidress in white, paired with the same Ferragamo top-handle bag and new Manolo Blahnik Maysale mules in the vibrant color. After a quick outfit change at Hotel Barrière Fouquet's New York, one of NYC's hottest new hotels, Bieber stepped out in a red corset-style strapless minidress by Ermanno Scervino styled with the same Maison Ernest heels from earlier in the day and a matching Courrèges bag. It's as if she and her stylist, Dani Michelle, had a color palette in mind…
Below, see every one of Bieber's Strawberry Glaze launch looks, all of which prove that the red trend from the fall/winter 2023 runways is here to stay.
On Hailey Bieber: Marc Jacobs dress; Manolo Blahnik Maysale Mules ($795); Ferragamo Wanda East-West Bag ($2500)
On Bieber: Vivienne Westwood Ginnie Draped Recycled-Crepe Dress ($901); Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Ferragamo Wanda East-West Bag ($2500)
On Bieber: Ermanno Scervino dress; Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Courrèges bag
See more photos from the launch:
Shop the only color trend that matters in 2023:
These are flying off the shelves.
Obsessed with this styling.
The '80s are back.
Show that shoulder off.
A classic beauty.
Just add a T-shirt and jeans.
So chic.
The gold hardware adds 1000 more points.
I love the look of lingerie worn as a top.
Just easy.
The dress every WWW editor owns at least one of.
-
Sorry, Butter Yellow, But I'm Breaking Up With You for This Even More Forward Color TrendI'll have the orange soda, please.
-
This Shoe Color Trend Is Chicer Than Black, Burgundy, and BrownKaia Gerber agrees.
-
Calling It: This Is the Last Big Shoe Color Trend of Summer 2025I'm walking on sunshine.
-
L.A. It Girls Are Swapping XL Totes for the Elevated Bag Trend Made for Pilates and Matcha RunsHailey Bieber being one.
-
Hailey Bieber's Sneakers and Favorite Sandal Styles Are Under $100 atReplica Store RNScoop them up while they're on sale.
-
Forget Flip-Flops and Strappy Sandals—This Is the Elegant Shoe Trend Fashion People Are Wearing With Pedal PushersHailey Bieber and EmRata are among the fashion girls.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
Hailey Bieber Already Wore the Denim Outfits That Will Define Fall 2025She's always setting the trends.
