Hailey Bieber's NYC Looks Are Proof That This Is the Only Color That Matters RN

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(Image credit: Robert Kamau/GC Images/Getty Images)

I don't know about you, but there's nothing I enjoy more from the celeb set than when they go all out with a theme. (I'm looking at you, Margot Robbie.) That's exactly what Hailey Bieber's done for the New York City press tour of her latest Rhode launch, the Strawberry Glaze Peptide Lip Treatment designed in collaboration with Krispy Kreme. 

For the trip—which included an event at the Krispy Kreme flagship store in Times Square, a stint on Good Morning America, a Ferrari-red Corvette convertible, and a helicopter ride—Bieber wore not one but three looks in a single day, all of which featured the color on everyone's lips right now: bright, fiery red.

First, she was spotted leaving the GMA offices wearing a drapey red midi dress from Vivienne Westwood's fall 2023 collection, paired with matching sky-high Maison Ernest sandals and Ferragamo's buzzy Wanda bag. She then traveled downtown to Tribeca, exiting her van in an equally drapey fall 2023 Marc Jacobs minidress in white, paired with the same Ferragamo top-handle bag and new Manolo Blahnik Maysale mules in the vibrant color. After a quick outfit change at Hotel Barrière Fouquet's New York, one of NYC's hottest new hotels, Bieber stepped out in a red corset-style strapless minidress by Ermanno Scervino styled with the same Maison Ernest heels from earlier in the day and a matching Courrèges bag. It's as if she and her stylist, Dani Michelle, had a color palette in mind…

Below, see every one of Bieber's Strawberry Glaze launch looks, all of which prove that the red trend from the fall/winter 2023 runways is here to stay. 

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(Image credit: MEGA/GC Images/Getty Images)

On Hailey Bieber: Marc Jacobs dress; Manolo Blahnik Maysale Mules ($795); Ferragamo Wanda East-West Bag ($2500)

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(Image credit: Raymond Hall/GC Images/Getty Images)

On Bieber: Vivienne Westwood Ginnie Draped Recycled-Crepe Dress ($901); Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Ferragamo Wanda East-West Bag ($2500)

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(Image credit: Robert Kamau/GC Images/Getty Images)

On Bieber: Ermanno Scervino dress; Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Courrèges bag

See more photos from the launch: 

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(Image credit: @haileybieber)

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(Image credit: @haileybieber)

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(Image credit: @haileybieber)

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(Image credit: @haileybieber)

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(Image credit: @haileybieber)

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(Image credit: @haileybieber)

Shop the only color trend that matters in 2023:

Senior Fashion Editor

Eliza Huber is a New York City based fashion editor who specializes in trend reporting, brand discovery, and Replica Handbags . She joinedBest Knockoff Luxury Clothing in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.