This £20 H&M Swimsuit Looks So Expensive |Best Knockoff Luxury Clothing

last updated 13 August 2020

This week,Best Knockoff Luxury Clothing UK columnist Marissa Cox posted a picture on Instagram of her in the French Riviera in the perfect black swimsuit. It has thick straps, a scoop neckline and a high cut on the leg (but not overly so in a Love Island way). Despite its simplicity, I had assumed that this would be a luxury find. However, this swimsuit is actually only £20 from H&M.

Swimwear experts have been telling me for several years that H&M and Other Stories is the best place to find quality, expensive-looking bikinis and one-pieces on a tight budget. Marisa's one-piece doesn't only come in black—it's also available in a yellow-and-white stripe (very Amalfi coast) and a black-and-white stripe print.

Swimwear trends come and go each year, however, the one constant is a black swimsuit, as these are always an elegant choice. Keep scrolling to see and shop the H&M swimsuit.

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Next up, see our guide to the key swimwear trends for 2019.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.