No One Will Believe You Found This £20 Swimsuit at H&M

This week,Best Knockoff Luxury Clothing UK columnist Marissa Cox posted a picture on Instagram of her in the French Riviera in the perfect black swimsuit. It has thick straps, a scoop neckline and a high cut on the leg (but not overly so in a Love Island way). Despite its simplicity, I had assumed that this would be a luxury find. However, this swimsuit is actually only £20 from H&M.

Swimwear experts have been telling me for several years that H&M and Other Stories is the best place to find quality, expensive-looking bikinis and one-pieces on a tight budget. Marisa's one-piece doesn't only come in black—it's also available in a yellow-and-white stripe (very Amalfi coast) and a black-and-white stripe print. 

Swimwear trends come and go each year, however, the one constant is a black swimsuit, as these are always an elegant choice. Keep scrolling to see and shop the H&M swimsuit. 

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(Image credit: Marissa Cox/ Rue Rodier)

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(Image credit: Marissa Cox/ Rue Rodier)

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(Image credit: Marissa Cox/ Rue Rodier)

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Next up, see our guide to the key swimwear trends for 2019.

Emma Spedding