The 16 Best Under-$100 Pieces at H&M Right Now
I may not be a fan of pumpkin spice drinks (they do not count as coffee) or cinnamon-scented candles (the worst) or most other things associated with autumn, but I make up for this with unbridled enthusiasm for fall fashion. I've admittedly attempted a toe-dip into layers over the past couple of weeks, but New York weather cannot be trusted, and I've ended up deeply regretting my choice of jeans by about 9 a.m. each day. Things I'm excited to wear without sweating include:
• Corduroy (!!)
• Black skinny jeans
• Boot-cut jeans (with boots)
• Fisherman sweaters
• Double-breasted coats
• Turtlenecks with everything
H&M got the memo and has just dropped a supremely elevated yet casual fall collection. There's a heavy emphasis on classic pieces and a totally mix-and-matchable color palette of burgundies and pinks and blacks and tans and greys, which feels particularly refreshing as I write this during NYFW (apparently some people still feel that crazy-clashing everything is peak street style). Below, see my edit of 16 complementary pieces that amount to more outfit combos than I care to count.
Natalie Cantell is an NYC-based style director, creative consultant, and contributing fashion editor. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects across fashion, luxury, beauty, home, and travel.
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