H&M Just Launched a Sneaky Fall Sale—30 Chic In-Season Items You Can Wear ASAP

The fashion industry likes to dub September as the new January, adopting an "out with the old, in with the new" mentality that applies to brand overhauls, fashion-month trends, and (my personal favorite) seasonal sales to make stock for next year's inventory. Now that fall is officially here and temperatures are expected to cool down over the next few weeks, I've been slowly enticed by some of my favorite brands and their seasonally appropriate sale sections. While you'll usually find me digging in a clearance bin for a low-risk, high-reward discounted find, H&M's sale section usually hits peak dopamine levels for me.
In case you haven't heard, H&M's fall sale has reached its lowest point and is now up to 60% off, with some items ringing in as low as $5.Yep, that's right—our editors' favorite sweaters, jeans, and jackets are cheaper than a round of drinks with your friends at a trendy New York City bar. Score.
Below, browse the best can't-miss deals from the H&M fall sale. Act fast, though. The sale lasts only for the next week and a half. Run, don't walk, to the checkout page to get these chic finds. You can thank me later!

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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