Trust Us—No One Will Believe These 12 Pieces Are From H&M
Today H&M launched its Studio Collection, and it's the perfect holiday capsule. It contains flowing dresses, neutral linen, animal-print swimwear and utility pieces for more adventurous day trips. In conjunction with the launch, H&M has been working with lots of our favourite influencers, who've been teasing pieces from the collection. In February, Alexa Chung wore the linen-blend trouser suit to London Fashion Week with a pair of chunky Chanel sandals, and it's finally available.
That being said, we already know which items to go straight towards. We love the colourful reworking of zebra print—particularly, the flouncy dress in pastel pinks, lilacs and oranges, as it's the ultimate beach cover up. The zebra-print sarong skirt is also a standout piece from the collection, and we love how influencer Monikh paired hers with an orange tank top. Availability is already running low in several sizes, so this isn't a collection to deliberate over. Keep scrolling to see and shop the best of H&M's Studio Collection.
On Monikh: H&M Ribbed Vest (£25) and Zebra Skirt (£70)
On Alexa Chung: H&M Linen Jacket (£100) and Linen Blend Trousers (£80)
On Ellie: H&M Zebra Jacket (£80)
On Monikh: H&M Wide Flounced Dress (£100)
On Natasha: H&M dress
Shop the Collection
Next up, see our guide to the key trends for spring summer 2019.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.