The Secret H&M Trend Section I Tell All My Friends to Shop From

I'm not one to gatekeep, but I do pride myself on the fact that I can source the chicest H&M products, period. Do I have a dirty little secret that helps me do so? Yes, but up until now, I told no one about it. Well, you know what they say—new year, new me—so with that in mind, I figured the jig was up. There is one section on H&M's site that lends me the kind of curated edit I crave while shopping. This section is called the Trend Edit and can be found under the Trending Now tab.
Here, you will find an array of elevated basics, current trends, and more. While I wouldn't necessarily encourage you to solely shop within this section on H&M's site, I would nudge you to start there and work your way out. It's a great place to rely on when you're in need of those quality wardrobe basics, trends that aren't too over-the-top, and pieces that legit look triple the price.
Below, shop my current edit of the best pieces available from H&M's Trend Edit.
Next: We're Fashion Editors, and We Predict These 7 Trends Will Define 2022

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. Here, she leads and managesBest Knockoff Luxury Clothing 's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
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