The Secret H&M Trend Section I Tell All My Friends to Shop From

I'm not one to gatekeep, but I do pride myself on the fact that I can source the chicest H&M products, period. Do I have a dirty little secret that helps me do so? Yes, but up until now, I told no one about it. Well, you know what they say—new year, new me—so with that in mind, I figured the jig was up. There is one section on H&M's site that lends me the kind of curated edit I crave while shopping. This section is called the Trend Edit and can be found under the Trending Now tab.
Here, you will find an array of elevated basics, current trends, and more. While I wouldn't necessarily encourage you to solely shop within this section on H&M's site, I would nudge you to start there and work your way out. It's a great place to rely on when you're in need of those quality wardrobe basics, trends that aren't too over-the-top, and pieces that legit look triple the price.
Below, shop my current edit of the best pieces available from H&M's Trend Edit.
Next: We're Fashion Editors, and We Predict These 7 Trends Will Define 2022

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. Here, she leads and managesBest Knockoff Luxury Clothing 's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Free People Stans to the Front: Score These 37 Stunning Items on Sale Now
Score up to 50% off!
-
I'm Not a Fan of Showing My Arms—40 Incredibly Chic Summer Finds That Keep Them Covered
One less thing to think about.
-
This Is the Skirt Fashion People Are Going to Be Wearing for the Next 3 Months
Here's how to style yours.
-
32 Affordable Ashley Olsen Coded Picks That I Have My Eye on for Summer
Effortless, luxe, and incredibly chic.
-
I Proved It—Everyone Thinks These 39 Old Navy, Gap, and Zara Items Are Designer
Run and swipe.
-
10 Mini Trends Everyone Is Already Wearing This Summer
Are you?
-
No Need to Look Anywhere Else—These 36 Revolve Summer Accessories Are All You Really Need
Including pretty jewelry, colorful headscarves, and chic sunglasses.
-
I Shop for a Living—30 Pieces From Zara, H&M, and Revolve That Caught My Eye for Summer
Polka dot dresses, tank tops, capris, and more.