Stop What You're Doing: This Cult-Favorite Instagram Brand Is Now atReplica Store
If you haven't heard of House of CB, then you've seen it, whether you knew what it was or not. Maybe it was on Euphoria in the form of a blue mesh minidress worn by Sydney Sweeney's character Cassie. If not that, then you've definitely spotted the brand on Khloé Kardashian, who's worn its corset- and drape-detail dresses and sets on countless occasions. Broadly, House of CB is all over social media, donned by TikTok and Instagram influencers alike, from Matilda Djerf to Iris Law. Whether you've gotten to know the brand or not, though, is irrelevant now. It's about to be everywhere.
This week, the cult-favorite brand, which is usually only stocked on its own website and in its own stores, became infinitely more available when it launched onReplica Store.com. Online, there are currently just under 20 pieces—including some of House of CB's top designs—that are ready to be purchased, with (*fingers crossed*) more arriving in the coming seasons. Alas, with a selection as tight as this one and a fan base as massive as this brand's, sellouts are inevitable. In fact, they're happening as we speak.
Ahead, shopReplica Store's selection of House of CB pieces while you still can.
Negative space makes for a 10/10 minidress.
This shade of baby pink is so subtle and gorgeous.
Remember the pelvic-cutout trend that Kim Kardashian and Bella Hadid brought on last summer? It's still very much alive.
Take this dress from day to night with a quick shoe switch.
Saturday night called. It said to wear this dress.
In terms of party dresses, this one is pretty much perfect.
Next: I Tested Out Every Internet Fashion Brand so You Don't Have To
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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