The £5 Handbag Creating a Buzz in Fashion Circles

Basket bags are now so prevalent that you're more likely to see one on the tube than you are a classic black tote. If you're reaching peak wicker or looking for something a little more playful, there's a new beach bag trend in town, and it's set to confuse dads everywhere. This month, the fashion crowd, including Man Repeller, has started photographing brightly coloured retro jelly bags by brand Sun Jellies. The £5 top-handle bags are no longer just for bathroom storage, but are being used as a handbag for the beach and city alike.

Scroll below to see the colourful jelly bags in action, and then shop them below.

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The oversize bright yellow style is emerging as a favourite.

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Not just for summer: Gabriela Pelletier pairs hers with a winter blazer. 

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(Image credit: Instagram/SFshopgirl )

Prepare to see this bag in flat-lays everywhere.

Shop the Retro Totes:

Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.