Knitwear in This Colour Is Randomly Selling Out Like Crazy

One of my favourite ways to lift my winter wardrobe is to opt for knitwear in punchy shades. My jumper drawer is a sensory overload as I have crewnecks in neon green, baby pink, rainbow stripes and bright blues, and the one colour I find easiest to wear is lilac. I have a lilac American Vintage cardigan and have found that the colour really lifts any outfit.
I'm not alone, however, as one of our most-clicked items onBest Knockoff Luxury Clothing this month is a lilac cardigan by Other Stories, and I keep seeing influencers in violet cardis. The American Vintage cardigan sold out thanks to endorsements by influencers like Lucy Williams, but there are plenty of other lilac knits that are just as beautiful.
Keep scrolling for how people are wearing their lilac cardigans and jumpers, and shop my favourites that are still in-stock below.
Shop Lilac Knitwear:
Next up, see our guide to the key trends for spring.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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