I'm currently live-shopping the Amazon Prime Day Sale, so I'l be giving my reactions as I scroll through the hundreds of pages (and I mean hundreds) of discounts in real time. There's no shortage of options.
So far, I'm seeing everyday basics, dresses, swimsuits, loungewear—the list goes on. There are deals from brands like Fruit of the Loom, Calvin Klein, Levi's, GAP, Salomon, Dolce Vita, Havaianas, and Le Specs. Amazon's in-house labels, Amazon Essentials and The Drop, are also part of the event too. It's a good time to restock essentials like socks and underwear, get a discounted version of that thing you've been eyeing for months, or buy your cult-favorite beauty products. I'll definitely be buying more basics.
I'll be updating this as I go, so here's what's catching my eye so far—all marked down through July 11.
Best Fashion Deals At Amazon Prime Day 2025
- Best Basics Deal: Hanes Boys' Ecosmart Cotton Tank Undershirt 5-Pack (Was $11, Now $9)
- Best Dress Deal: Lioness Kendall Maxi Dress (Was $89, Now $62)
- Best Activewear Deal: QINSEN Square Neck Dress (Was $37, Now $29)
- Best Shoe Deal: Havaianas Slim Flip Flop (Was $26, Now $17)
Amazon Prime Day at a Glance
- Best Basics at Amazon Prime Day
- Best Dresses at Amazon Prime Day
- Best Activewear At Amazon Prime Day
- Best Shoes at Amazon Prime Day
What Is Amazon's Prime Day?
Amazon Prime Day is the retailer's biggest sale of the year, with deals across every category. The four-day event is exclusive to Prime members, with new discounts throughout.
How Long Does the Amazon Prime Day Sale Last?
Amazon Prime Day runs from July 8 to 11. That means you have four days to shop your favorite fashion discounts before they end.
Best Basics At Amazon Prime Day 2025
I first discovered these Hanes Boys' Ecosmart Tank Tops through Molly Blutstein's Instagram story, and I’ve been into them ever since. I love how they fit—simple, comfortable, and just the right length. As someone who’s usually cautious about wearing white (I'm always nervous about stains), I still find myself reaching for these weekly, whether I’m working from home or running errands on hot days.
My best friend recently recommended this cotton underwear while recapping a an Amazon order to me. It's less than $7 for a pack of 6.
This cami is so flattering.
I have these socks in white that I wear to the gym and they fit perfectly.
Best Dresses At Amazon Prime Day 2025
Lioness is one of the best selling brands for dresses on Amazon.
Faithful The Brand is another.
Best Activewear At Amazon Prime Day 2025
I love a mini workout short.
As are workout dresses.
Best Shoes at Amazon Prime Day 2025
A classic pair of Havaianas.
Chic kitten heels from Stuart Weitzman, for 25% off.
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