I'm Looking for Polished, Anti-Trend Wardrobe Staples—This Brand Nails the Brief

AtBest Knockoff Luxury Clothing UK, we make it our mission to be well-informed when it comes to emerging and recirculating designers, and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space, and the emphasis on refined style has pushed brands like Loro Piana to the forefront of our minds.

Few brands can compete with the expertise of Loro Piana when it comes to quality craftsmanship. Founded in 1920 as a producer of cashmere goods, it's become a veteran in the luxury market with decades of research backing. Since its inception, the heritage brand has specialised in woollen garments and Italian-derived fibres, resulting in apparel produced to the highest specifications. Some of its meticulous measures include the use of virgin materials, finely spun fibres and combing techniques, resulting in the supplest knits.

Loro Piana has garnered worldwide praise from tastemakers and celebrities including Angelina Jolie and Rosie Huntington-Whiteley, who are often spotted in its minimalist pieces. The brand’s creations are the antidote to trend-inspired pieces. With the deliberate absence of a creative director, the brand instead focuses on craftsmanship, functionality and timeless pieces that are made to last a lifetime and remain relevant.

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(Image credit: Courtesy of Loro Piana)

Although the price points suggest opulence, its designs are understated and timeless, which is reflected in the premium fabrics. Loro Piana hones in on classics in neutral colourways, though the Mediterranean influence is evident through the use of warm hues, macramé knits and casual suiting reminiscent of Italian style.

Its arsenal also includes decorative and functional homewares—don’t be surprised to see wooden backgammon sets, frisbees and blankets, as the brand aims to transcend the essence of luxury throughout the homes of its customers.

Keep scrolling to discover some of Loro Piana’s best-selling investment piecesfrom cashmere-rich knitwear to streamlined silken silhouettes.

Shop Loro Piana's Best-Selling Pieces:

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Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.