Massimo Dutti has become one of my favourite destinations to shop on the high street, owing to its focus on timeless, considered design, premium fabrications, a classic colour palette and the fact at least one person compliments me on my outfit every single time I wear something from it. And who doesn't want compliments?
With all of this comes a slightly higher price point than you may be accustomed to at the likes of Zara (Massimo Dutti's sister brand) or H&M. And I get that might be off-putting for people who aren't familiar with Massimo Dutti. Your money is hard-earned, and I advocate that it shouldn't be spent flippantly. But that also means when a sale is on, your budget will go even further, and tonight at 9 pm, Massimo Dutti's Black Friday 2025 sale will be here for those signed up to the brand's newsletter, with up to 40% off. So naturally, I signed up and started shopping immediately.
Senior Shopping Editor Marina wearing Massimo Dutti's Wool Jacket.
First I'd always recommend seeking out high-ticket items that you had your eye on previously—think wool coats, leather boots and bags and premium knitwear.
Sales are also the ideal time to stock up basics, especially when it comes to more premium iterations that usually cost more. I'll be on the look out for items including chic tailoring, refined shirts and weighty T-shirts that hang from the body just so.
Then you can look for personality pieces that you think might hone your own sense of style. These could be statement leather separates, interesting bags or sleek footwear; it's a bonus to get items like this on sale, but, as always, this is not an excuse to shop frivolously or without consideration. My rule of thumb is that, if it didn't catch my eye at full price or I wouldn't have bought it without discount, then it's not worth buying.
Scroll on to shop 11 pieces I'm adding to my basket in anticipation of Massimo Dutti's Black Friday sale.
Shop the Best Massimo Dutti Black Friday Pieces
This scarf-detail cardigan feels like the kind of luxury you’d expect to find in a boutique, but at high-street accessibility. With its relaxed fit and rich texture, it elevates simple trousers and belts in one move. A perfect winter capsule staple worth jumping on during the sale.
Funnel-neck silhouettes are having a moment.
A longline wool coat crafted with precision, the kind of piece that settles beautifully over tailored layers and looks effortlessly chic. The “limited” label gives it cachet, and during Black Friday it offers serious value for a premium fabrication.
These wool-blend trousers from Massimo Dutti bring tailored ease to relaxed dressing. The straight leg drapes like tailoring, while the high waist adds polish; perfect for days when you want comfort without compromising style.
Wear with skirts, jeans and trousers alike.
These pinstripe trousers crafted in 100% wool combine classic tailoring with modern ease. The structured fabric gives you a sharp base, while the sale price makes it an ideal moment to invest in wardrobe longevity.
This leather shoulder bag stands out thanks to its smart design: a generous split body for structure and everyday utility, without losing that refined lean minimalism. Great for anyone seeking a high-impact piece during a sale that will stay in rotation for years.
A cashmere v-neck knit that quietly speaks luxury: simple silhouette, impeccable fabric, the kind of knit you’ll wear non-stop from now until March. Stack it under coats, with dresses, knit trousers. Once it’s in your wardrobe, it just works.
A chic cropped jacket with softly brushed wool finish. It's refined, modern and made for layering. With its clean lines and elevated texture, it delivers that investment-outerwear look the moment you pull it on.
These straight-leg jeans bring classic denim into the realm of relaxed luxury. They add effortless polish to a white tee and blazer combo, or ground bold coats and satin tops when you’re aiming for editorial ease.
Suede riding boots that channel equestrian chic without feeling costume-y. Refined enough for tailoring, rugged enough for boots-with-jeans dressing, a versatile high-impact piece for your winter wardrobe.
This chocolate parka coat is a nod to quiet luxury. The generous cut and neutral palette ensure it will anchor every winter outfit, and at sale price it’s an elevated buy.
A maxi skirt that blurs the line between casual and tailored. The high street rarely gets this balance right. Massimo Dutti’s version offers strong pleating as well as a silhouette that will still feel fresh next season.
Shop More Massimo Dutti Black Friday Pieces
A very refined take on the silk blouse. Style it with sleek tailoring or baggy jeans for an off-duty look with polish.
A timeless style that will never date.
I love the distressed wash.
The perfect heel height, in my opinion.
The contrast collar sets this apart.
Every wardrobe needs a versatile button-up.
I'd style mine exactly like this.
These will go with everything.
Such an expensive-looking hue.
This lighter cream will help to brighten up your winter fits.
Perfect for in or out of the office.
Roomy enough for all of your essentials.
How elegant is this?
Between the pleating and the suede finish , this dress is seriously elevated.
Chocolate faux fur? Yes, please!
An easy layering piece.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
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