I'm Obsessed With This Secret Zara Brand—30 Pieces I'm Buying to Look Ultra Luxe
If you're anything like me, you've probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand's app on a twice-weekly basis, you've now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That's what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I've found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara's older and wiser big sister: Massimo Dutti.
The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara's parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It's no wonder Kate Middleton's a big fan.) So when I found out that Zara would be selling the label's collections straight from its website and my beloved app, I quickly became hooked, and the rest was history.
Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I'm buying for summer via Zara.com.
Next up: Avoid Regret—Don't Sleep on These 32 New Zara andReplica Store Finds
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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