This Is Officially Everyone's Favorite Place to Shop Online

When you're in the market to buy something new, where's the first place you look? Well, if you're anything like the shoppers who participated in a new study, you make a beeline for one online shop in particular: Amazon.
Fortune magazine reported on a study conducted by internet marketing company BloomReach, which surveyed 2000 people. The fascinating findings: A whopping "55% of online shoppers check Amazon first when they're searching for a product," explains Fortune. And the news gets even better for Amazon: The impressive percentage represents an 11% increase from 2015's study, proving that the mega-retailer shows no signs of slowing down.
The next source came in a distant second place: Only 28% of the survey's participants turn to a search engine to find a product, and 16% of shoppers rely on specific retailers. Head over to Fortune to learn about the rest of the findings.
Scroll down to shop our favorite thing to buy from Amazon: fashion books!
What's your go-to online shop? Tell us in the comments below!

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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