Editors Rely On These 32 MVP Beauty Products During NYFW
We all know New York is the city that never sleeps, and this is especially true during New York Fashion Week. Everyone involved in the sartorial world—editors, designers, models, stylists, and celebs—is running nonstop from 9 a.m. until the early morning hours. So it's pretty obvious that their beauty products need to last through all of the fashion shows, previews, press events, parties, and after-parties on their calendars. I'm just as obsessed with beauty as I am with fashion, so I was curious about which products the WWW editors reach for during this hectic week. They told me they're leaning on the essentials, including a refreshing cleanser and one highly underrated BB cream, to fake a full eight hours of sleep. Keep reading to see all the high-performing beauty products that editors are using this week.

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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