The 4 Most-Googled Sneaker Brands RN and How Fashion Girls Wear Them

Sometimes my trend stories are based on observations I make scrolling through Instagram or poring over runway photos, but other stories rely on cold, hard facts. As you might have guessed, this one is based on the latter. As I was browsing the content marketing company BrightEdge, I noticed that four sneaker brands were at the top of the list in terms of the highest search volume when I used the keyword sneakers.
It's no surprise that these four brands are also insanely popular with stylish celebrities and influencers alike. For instance, both Hailey Bieber and Bella Hadid wear Vans sneakers, which register over 670,000 searches per month. Scroll down to see the three other sneaker brands people are googling like crazy right now, and get inspired with eight different outfit ideas.
Vans
On Yusra Siddiqui: Vans Classic Slip-On Sneakers ($50)
On Bella Hadid: Vans Old Skool Sneakers ($60)
On Hailey Baldwin: Vans Old Skool Sneakers ($60)
Nike
On Kellie Brown: Nike Air Force 1 Sneakers ($90)
On Fong Min Liao: Nike Air Force 1 Sneakers ($90)
On Imani Randolph: Nike Cortez Sneakers ($70)
Puma
On Selena Gomez: Puma Defy Mid Metal Women's Training Shoes ($80)
Skechers
Next, H&M's new $15 top hits on the 2020 trend that won't quit.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
I'm a Celeb Nail Stylist—Skip This Overrated Manicure Trend and Try This Timeless Style Instead
J.Lo's nail stylist of 26 years talks the controversial yet effective nail technique she loves, underrated manicure styles, and her favorite products.
-
Actress Moeka Hoshi Channels Dreamy Louvre Atmosphere for Her Louis Vuitton Show Look
The Shōgun breakout shares her exclusive GRWM photo diary.
-
Thanks to It Girls With Good Taste, This Anti-Trend Bag Style Is What Everyone Wants RN
Hailey Bieber just proved it again.
-
Bella Hadid Just Wore 2026's Biggest Accessories Trend in Paris
It girl approved.
-
Yes, You Can Wear Your Lace-Trim Shorts This Fall, But Only If You Style Them Specifically Like This
Immediately re-creating.
-
If You're Going to Wear Low-Profile Sneakers in 2025, Promise You'll Style Them With This Denim Trend First
It's the It-girl way right now.
-
Cooler Fall 2025 Outfits Start With This Anti-Boring Loafer Trend
No boring neutrals here.
-
FYI: If You Wear This Dated Sneaker Trend in Fall 2025, Make Sure It's With Baggy Jeans
Because Gwyneth Paltrow says so.
-
Want Trendier Sneaker Outfits? Try This $7 Hack I'm Copying From Amanda Seyfried
Genius.
-
Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim Trend
Model-off-duty elegance to the max.