Sometimes my trend stories are based on observations I make scrolling through Instagram or poring over runway photos, but other stories rely on cold, hard facts. As you might have guessed, this one is based on the latter. As I was browsing the content marketing company BrightEdge, I noticed that four sneaker brands were at the top of the list in terms of the highest search volume when I used the keyword sneakers.
It's no surprise that these four brands are also insanely popular with stylish celebrities and influencers alike. For instance, both Hailey Bieber and Bella Hadid wear Vans sneakers, which register over 670,000 searches per month. Scroll down to see the three other sneaker brands people are googling like crazy right now, and get inspired with eight different outfit ideas.
Vans
On Yusra Siddiqui: Vans Classic Slip-On Sneakers ($50)
So old-school, so cool.
This mustard color is a fresh changeup from the classic black-and-white color combo.
You can never go wrong with all-white sneakers.
On Bella Hadid: Vans Old Skool Sneakers ($60)
On Hailey Baldwin: Vans Old Skool Sneakers ($60)
These sneaks are approved by both Bella Hadid and Hailey Bieber, so you know they're good.
The high-top versions are also very cool.
You had me at "ComfyCush."
Nike
On Kellie Brown: Nike Air Force 1 Sneakers ($90)
On Fong Min Liao: Nike Air Force 1 Sneakers ($90)
These Air Force 1 Sneakers will never go out of style—promise.
A welcome change from the classic white Air Force 1s.
Another worthy option that will go with anything and everything in your closet.
Don't overlook the pink-and-orange color combo trend.
On Imani Randolph: Nike Cortez Sneakers ($70)
These sneakers have been classic since the day they launched in 1972.
I'm quite partial to the red-and-blue versions.
This coral color is so great for summer.
For those of you who are committed to wearing black—even in the summer.
Puma
On Selena Gomez: Puma Defy Mid Metal Women's Training Shoes ($80)
A touch of futuristic charm.
I'd wear these with a floaty white dress for summer.
So timeless.
Go monochrome and try these sneakers with a head-to-toe white outfit.
Is it just me, or do these have a cool European vibe?
Skechers
Yes, the shoes I used to buy at Payless are cool again.
You pretty much can't beat this $31 price tag.
These are highly-rated on Amazon. Customers love how they're comfortable and easy to wear.
Next, H&M's new $15 top hits on the 2020 trend that won't quit.
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So Long, Classic Loafers—It Girls in Every Stylish City Are Wearing This Cool AlternativeDress like an in-the-know fashion girl.
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The Sneaker Color Trend Everyone With Expensive Taste Is BuyingIncluding Lily Collins.
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The Rich-Looking Sneaker Trend That's Set to Dominate in 2025Wealth's the word.
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I Already Know This Is Going to Be the Biggest Sneaker Trend of 2025It's suddenly everywhere.
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Pleated Pants Are Everywhere, But Bella Hadid Just Swapped Them for a Fresh '90s Trouser TrendI might have to copy her.
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Lily Allen Just Wore the Sellout Trending Sneakers Fashion People Are Sourcing Through Expert ShoppersEveryone wants a pair.
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Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024It's as useful as black.
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Olivia Wilde Wore the Sold-Out Sneakers I'm Desperate to Get My Hands OnFound 'em.
