Fashion's A-List Has Really Latched Onto This NYC Label

Meet Protagonist. It’s the NYC label reinventing wardrobe classics for the modern woman. During this past New York Fashion Week, the brand debuted a collection by its new design director, Georgia Lazzaro, who has cut her teeth at Calvin Klein and Narciso Rodriguez. For spring (which we’ve conveniently presented below for you to shop), there’s a flawless selection of shirting, effortless-looking white trousers you’ll wear from work to weekend, and an eye-catching navy ribbon print that feels perfectly seasonless. Protagonist's pieces are just right for those of you looking to invest in staples you’ll wear forever. Scroll down to see which celebrities are wearing the brand right now, and then shop our picks at the end!

the-nyc-brand-every-cool-girl-has-on-her-radar-1746442

Nicole Richie
(Image credit: John Salangsang/BFA.com)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746443

Dakota Johnson
(Image credit: Felipe Ramales/Splash News)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746444

Lily Aldridge
(Image credit: Leandro J./BFA.com)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746445

Michelle Monaghan
(Image credit: Billy Farrell/BFA.com)

Related: The Affordable Fashion Label Our Editor Wants to Keep a Secret

the-nyc-brand-every-cool-girl-has-on-her-radar-1746446

Jaime King
(Image credit: Stefanie Keenan/Getty Images for The Apartment By The Line)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746447

Carolyn Murphy
(Image credit: Will Ragozzino/BFA.com)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746448

Martha Hunt
(Image credit: Leandro J./BFA.com)

the-nyc-brand-every-cool-girl-has-on-her-radar-1746449

Julianne Moore
(Image credit: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)

Related: 10 Style Blogger Outfits That Will Look Chic Forever

Related: Remember Shoulder-Robing? This Is What to Do With Your Jackets Now

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 asBest Knockoff Luxury Clothing 's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out Wholesale Replica Bag restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)