Reebok wants you to know something about its new sports bra: It's not like any other version in your top drawer. The brand describes its PureMove Bra as "a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support." Translation: It's going to be the best new sports bra you own.
The fabric of the bra incorporates Reebok's new Motion Sense Technology, which smartly adapts to your body and movement. The result "gives wearers a bra that stretches less with high-impact movements while providing the comfort and light support that one would desire during rest and lower-intensity activities," per a press release.
Reebok senior innovation apparel designer Danielle Witek also explained that more support does not have to equal more fabric. In fact, it's the opposite: The bra's minimalist design is one of its strengths, offering support without added bulk. Intrigued? The PureMove Bra officially launches on August 17 for $60 on Reebok's website, but we have an early look at the design before it launches, courtesy of Gigi Hadid, Gal Gadot, Nathalie Emmanuel, and others.
Available in sizes XS to XXL on Friday, August 17.
-
Swapping Black and Brown Loafers for Ones in This Color Makes Outfits Look More SpringTrust me (and Gigi Hadid).
-
The Non-Boring Bag Color Trend Fashion People Are Wearing to Make Their Spring Basics Feel SpecialIt makes them look expensive too.
-
Gigi Hadid Just Made Mom Jeans Look Brand-New Again in ParisIf anyone can, she can.
-
Gigi Hadid Just Wore the $90 Sneakers That Look Perfect With Straight-Leg JeansStep right up.
-
Gigi Hadid's Skirt Is the Opposite of the Trend Everyone Was Wearing Earlier This YearA seasonally appropriate shift.
-
Gigi Hadid Wore the '90s Shirt Trend That Makes Light-Wash Jeans More Fall-FriendlyDo as Gigi does.
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on SaleI can't keep this to myself.
-
Gigi Hadid Wore the Coat Color Trend People Are Buying Instead of Black OnesGigi knows best.
