Reformation Is So Good Right Now—24 New Pieces I Know Will Fly

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(Image credit: @abimarvel)

Picture this—it’s a balmy evening in Italy, the sun’s setting, and you’re frolicking in your Reformation garms. Dreamy, right? Well, that's the exact vision that is conjured up when perusing Reformation's latest collection. Ready for the summer months, the brand has flexed its muscles in the dress department that it is known and loved for, as well as showing off the many facets of its talents elsewhere. From linen staples to great denim and a playful co-ord or two, there's a lot to love about Reformation's forever pieces.

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(Image credit: @emmahoareau)

If I could only shop from one place, Reformation would be a worthwhile contender. It has refreshed the mindset of shoppers when it comes to ethical clothing. Although sustainable clothing is considered the antidote to trend-led pieces, Reformation strikes a balance between fashion and consciousness, creating runway-inspired pieces with innovative materials, and recycled and natural fibres — resulting in premium clothing with an ageless appeal. It’s also one of the few brands with a notable plus size range that spans UK sizes 18 to 28.

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(Image credit: @lucywilliams02)

The brand excels at producing wardrobe staples and elevated basics—think open-back tank tops and directional designs, which make pieces feel current. But it's also a go-to destination for occasion wear. You’re guaranteed to find wedding guest-appropriate attire on-site. What's more, if you're looking to accessorize, there are shoes and bags aplenty to pull your looks together no matter the occasion, from the beloved Bethany flats to the coquette musings of the Vittoria bag, created with the consideration as its apparel.

Being the fan that I am, I spent hours looking through all of the summer styles on Reformation in order to bring you the very best new-in buys. Keep scrolling to discover some impressive summer pieces from the sustainable brand that has our hearts.

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(Image credit: @monikh)

Shop Reformation's Best New-In Pieces:

Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.