Grace Lindsay
If you've been on any form of social media this morning, then you've most likely seen the news about Hailey Bieber's beauty brand, Rhode. Yep, it seems that Bieber has sold her much-loved skincare and makeup line to e.l.f. Beauty in a deal that is reported to be worth up to one billion dollars.
While reading up on the news, it got me thinking a lot about the brand, and I thought it was time to share my top recommendations with you. As a beauty editor, I've tried plenty of Rhode products, from the popular Peptide Lip Treatments to the new Peptide Lip Shape, and below I've rounded up the skincare and makeup items that are truly worth the investment. Because if it's good enough for Bieber, it's good enough for us, too.
When did Rhode launch in the UK?
In an Instagram post back in May 2023, the brand announced that it would be landing on UK shores that month. "We are excited to announce that our full collection of glazed essentials will ship to the UK starting May 17 at 8 a.m. GMT," the caption read. "It is our mission to get efficacious, accessible skincare into the hands of as many people as possible. We can’t wait to take this next step on our journey with you all."
The products come in at a reasonably affordable price point (individual products are all £38 and under, but you can also buy skincare and makeup kits) and the brand has worked with dermatologists and cosmetic scientists to formulate the line of products, with the philosophy that skincare and makeup should be simple. Rather than featuring a 10-step collection of skincare steps, the edit feels curated and intentional. Among the range, you'll find effective ingredients such as niacinamide, peptides and squalene, all of which support the skin barrier and promise that glazed glow that Bieber has become synonymous with, from her chrome nails to her glowing skin.
So, what should you buy from Rhode? Below is an edit of the products this beauty editor would repurchase again and again.
We've been busy putting Rhode products to the test.
The Best Rhode Products to Buy
1. Rhode Peptide Glazing Fluid
This lightweight gel serum absorbs instantly on contact, with a roster of glow-giving ingredients including hyaluronic acid to hydrate, peptides to plump, niacinamide to brighten and refine skin texture and macula oil, which is packed with fatty acids that nourish the skin. Think of this as a tall glass of water for your skin that gives a dewy finish.
2. Rhode Barrier Restore Cream
If you're in the market for something more cosseting (or if your skin is sometimes reactive or sensitive) then the Barrier Restore Cream is for you. Containing nourishing shea butter and squalene, it also helps to soothe and hydrate to restore your skin back to its happy place. You'll also find plumping peptides and shielding antioxidants in the mix to aid skin elasticity and glow.
3. Rhode Glazing Milk
I love applying this to my skin before doing my makeup in the mornings. The milky, lightweight essence provides a hit of hydration thanks to a ceramide trio, and adds an immediate glow to the skin. If you like a dewy look, you need to try this product out.
4. Rhode Peptide Lip Treatment
We've done a whole review on the Rhode Peptide Lip Treatments, and the unscented option is a good pick if you're sensitive to fragrances or prefer your lip balm to be unflavoured. Each lip balm has a super hydrating texture that drenches lips in moisture to provide a plumping effect with a high-gloss shine. You can also apply the product liberally and use it as a hydrating lip mask for an extra hit of hydration.
5. Rhode Peptide Lip Treatment Salted Caramel
If you do love your lip balms to be flavoured, however, there are some delicious scents to choose from. Those with a sweet tooth will love this salted caramel formula, which has the same plumping effects as the unscented version.
6. The Rhode Kit
Want to try everything from the line? This set has you covered, which includes all three Lip Peptide Treatments as well as the Barrier Restore Cream and the Peptide Glazing Fluid.
7. Rhode Pocket Blush
This blush is the perfect makeup product to throw in your handbag when you're on the go. It can be applied on both the cheeks and lips for a hint of colour and a glowing finish. There are a range of stunning shades to choose from, but I particularly like Sprinkle and Toasted Teddy.
8. Rhode Peptide Lip Tint
Yep, you can also get Rhode's lip treatments in a range of pretty shades to add a natural-looking tint to the lips. Ribbon is a sheer glossy pink that is great for everyday.
9. Rhode Lip Case
Ok, I know this isn't technically skincare or makeup, but the Rhode phone cases have become the ultimate accessory for beauty lovers. They have been designed to hold the Rhode Lip Treatments and Tints so you're never without your favourite lip balm.
Shop more of Hailey Bieber's beauty favourites:
Hailey Bieber often shares other beauty recommendations from other brands that she loves on her TikTok. Here are some of the products we've spotted that she uses.
Hailey Bieber loves to use this cult Weleda Skin Food moisturiser to prep her makeup.
Everyone I know is obsessed with this, and it's one of Hailey Bieber's favourite concealers too.
Hailey Bieber wore this exact blusher shade to Coachella two years ago.
She is also a fan of Avène's Cicalfate Restorative Protective Cream, which is ideal for repairing compromised skin.
Bieber and beauty editors alike love Merit's Flush Balm.
This post was originally published at an earlier time and has since been updated.
-
Ilona Maher's Pre-Game Must-Have Is Something We All NeedIt's the drugstore product of the summer.
-
Celebrities Swear By My Instant Body Sculpting Treatment—These are My 15 Favorite Beauty ProductsIf anyone knows bodycare, it's her.
-
According to Celebrity Manicurists (and Hailey Bieber), "Soft Serve" Nails Are Taking Over Summer 2025So yummy.
-
Meet Madecassoside—the Trending Ingredient That Soothes, Hydrates, and Protects Sensitive SkinIt's beauty's next big thing.
-
I Needed a Skincare Reset in My 40s—Here’s What a Celebrity Esthetician RecommendedI'm trusting Renée Rouleau with my over-40 skin.
-
Retinol Irritates My Sensitive, Acne-Prone Skin, so I Tried This Shockingly Good Alternative InsteadMy sensitive-skin girlies will love it.
-
F1 Academy Driver Lia Block Spills All Her Beauty SecretsAs it turns out, fast cars and skincare go hand in hand.
-
TikTok's Caveman Method Might Seem Extreme, But Hear Me Out: It Changed My SkinWhen done right, it can work wonders.
