Selena Gomez Is as Obsessed With This French Brand as We Are

In 2017, the most powerful players in the fashion industry weren't only major fashion houses. We also saw the rise of smaller up-and-coming labels with cult followings and waiting lists reminiscent of the queues for the Mulberry Alexa handbag. French brand Rouje, founded by street style star Jeanne Damas, has since acquired a massive following, with many of the brand's pieces selling out within hours on its website.

Selena Gomez has also bought into the Rouje hype this year, recently donning many of the brand's signature pieces. She's worn both the navy and the red printed Gabin dress, which has a wrap effectin the front and delicate white buttons on the left side. Other pieces she loves? The brand's spotted navy wrap blouse and a baby-blue button-front short-sleeve summer dress. Although all of these pieces (like most things Rouje) are now sold out, you can find out when items are restocked by following the brand on Instagram.

Keep scrolling to see Selena Gomez wearing Rouje.

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(Image credit: Getty)

On Selena Gomez: Rouje shirt; Alice + Olivia jeans; Coach Selena Grace Bag in Refined Calf Leather (£375); Louis Vuitton trainers

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(Image credit: Getty)

On Selena Gomez: Rouje dress; Puma Basket Platform Trainers (£84); Coach Selena Grace Bag (£375)

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(Image credit: Getty)

On Selena Gomez: Rouje dress; Louis Vuitton trainers

Next up, see all the French style tricks you can steal from Jeanne Damas.

Opening Image: Getty Images

Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.