2024's Top Swimwear Trend Just So Happens to Be a Timeless European Favorite
Summer hasn't even begun, and already, the swimsuit style of the season has shown its face. Just like every other trend in 2024, classic elegance is the name of the game when it comes to swimwear right now as we gear up for the warmer months ahead. I'll be the first person to profess my love for tiny triangle bikinis, but this year, a slightly more sophisticated silhouette is taking the number one spot in my heart and the hearts of everyone in fashion, specifically those who will be summering in Europe. Perhaps you've already guessed it, but I'm talking about balconette bikinis—the underwire-clad, bra-like swimsuit style that's been beloved for decades and will continue to be far into the future.
In summers past, colors, patterns, hardware, and textures were the talk of the swimsuit space, but this year, tastes are leaning a lot more minimal. Many are simply seeking out suits that fit well, are flattering, and can be easily stylized with fun, personality-driven accessories like retro headscarves, cuff bracelets, oversize earrings and sunglasses, and headbands. Balconette bikinis, then, check off every box, so it's really no wonder that they've taken off in such a major way. Leading the charge are brands like SIR, Adriana Degreas, Anemos, and Juillet, and more affordable options are coming out from Reformation, Mango, Good American, and J.Crew. Essentially, there's an option for everyone, no matter your price point. Scroll down to start shopping.
This was my first swimsuit of the season.
Shop the matching '90s No-Tie String Bikini Bottom ($20).
How have I possibly never owned a navy-blue bikini? I need one, like, yesterday.
Shop the matching The Eighties High Cut Bikini Bottom ($140).
This is the color of the season—no, the color of the year.
Shop the matching The Bare Bikini Bottoms ($78).
This suit is proof that you don't have to spend an arm and a leg to get a ridiculously chic and elevated bikini.
Shop the matching Cheeky Bikini Bottoms ($18).
Pretty is an understatement.
Shop the matching Campo Bikini Bottoms ($88).
A classic choice for any water-based occasion.
Shop the matching Always Fits Good Waist Bikini Bottoms ($59).
This mocha-brown bikini is going fast.
Shop the matching Staple Stretch-Econyl Bikini Briefs ($95).
I feel like people don't give enough credit to Mango for its swimwear offerings every year.
Shop the matching Brazilian Textured Bikini Bottoms ($30).
Here at WWW, we're big fans of Faithfull the Brand.
This cherry-red vintage-inspired bikini is guaranteed to turn heads.
Shop the matching Campo Bikini Bottom ($88).
*Orders immediately.*
Shop the matching Brazilian Glitter Bikini Bottoms ($30).
You might not be able to see it from this shot, but this Juillet bikini has an eyelet fabric that's so delicate and beyond pretty.
Shop the matching Edie Broderie Anglaise Bikini Bottom ($110).
Everything from Sofia Richie Grainge's Solid Striped collaboration is growing more viral by the day on TikTok.
Shop the matching Miranda Bikini Bottoms ($118).
The little rose details have my heart.
Shop the matching Francesca Bottoms ($88).
If I were getting married this summer, I'd buy this swimsuit before even buying a dress. It's a perfect choice for brides.
I'm buying this pink version first and then setting my sights on the blue colorway.
Shop the matching Edie Contrast-Trimmed Bikini Bottom ($110).
The stringier the bikini the better.
Shop the matching Dusk String Bikini Bottoms ($98).
This draped fabric is oh so elegant.
Shop the matching High Rise Swimsuit Bottom Shiny Satin ($35).
Wow.
Shop the matching Firenze Rafa Bottom ($97).
Plain and simple, this is a stunning swimsuit that will no doubt be on beaches everywhere this summer.
Shop the matching Stevie Ruched Briefs ($120).
There's nothing better than a bright-red bikini. It's both timeless and of-the-moment, chic and sexy.
Shop the matching Classic Textured Bikini Bottoms ($30).
Give me all the polka dots.
Shop the matching Currant Spot Curve Bikini Bottom ($105).
So you're ordering this white bikini, right? Am I the only one?
Shop the matching Say Yes Bottoms ($78).
Celebs can't stop wearing Skims swimwear.
Shop the matching Cheeky Tanga Bottoms ($36).
This bikini would go great with a beachside dirty martini.
Shop the matching Plain Bikini Bottoms ($50).
Jasmine Tookes and Rosie Huntington-Whiteley love Monday Swimwear.
Shop the matching Argentina Bottoms ($84).
Do it, do it, do it.
Shop the matching Maisie Bikini Bottom ($108).
Eliza Huber is a New York City based fashion editor who specializes in trend reporting, brand discovery, and Replica Handbags . She joinedBest Knockoff Luxury Clothing in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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