With the unprecedented changes we’ve gone through over the past year, something as minuscule as finding the best Valentine’s Day gift for friends may seem unimportant, but in all actuality, it’s not. For many, friendships have been the anchor during this tidal shift of change. Needless to say, it’s been arduous for many people not to see friends during this time regularly.
But just because you may be unable to hug your partner in crime IRL this Valentine’s Day doesn’t mean you can’t show them how much they’ve meant to you this past year. Ahead, we’ve rounded up the 54 best Valentine’s Day gift ideas for your BFF that aren’t cheesy. Whether it's supporting Black-owned businessesor spoiling them with apretty necklace, there’s something in here for every type of friend.
Valentines’s Day Gifts Under $50
Rare Beauty
Lip
Cheek Mini Duo
Your BFF that’s basically a beauty influencer on the DL? Send her Rare Beauty’s lip and cheek duo.
Fable
Mane
Holiroots Discovery Set
Give your best friend the gift of great hair with this discovery set for all textures.
Actually Curious
Curiosity Edition Card Game
Do you want to deepen the conversations via Facetime? Try this card game from the Black-owned brand Actually Curious.
Herbivore Botanicals
Calm Bath Salts
Have a bubble bath fanatic in your life? Send them this bath salt with Himalayan pink salt.
Boys Lie
Beanie Baby
Your friend that’s always looking for the next big brand? Introduce her to Boys Lie by gifting this chic beanie.
Golde
Cacao Turmeric Latte Blend for Skin Glow + Destress
Everyone has a friend that claims they’re going to stop spending money on coffee. Help them get there with this latte blend from Golde.
Here for the Burn
World's Best Bitch Candle
Candles can be a cute gift. We especially love this cheeky candle from the small brand Here for the Burn.
Nanor x Rose Inc.
Tuberose Row Body Scrub
Miss your spa days together? Give her the gift of an at-home spa-like experience bottled up in Nanor x Rose’s body scrub.
Sakara
Discovery Kit
Keep your girlfriends in check with their New Year’s resolution of being healthier by gifting Sakara’s wellness travel kit.
Urban Sophistication
Likes Iphone Case
Whether your favorite gal is a micro-influencer or just needs a new phone case, this witty iPhone cover from the rising brand Urban Sophistication makes the perfect Valentine’s Day gift.
Birchbox
3-Month Subscription Gift Card
Nothing says "I love you” quite like gifting three months of beauty products from Birchbox.
JW Pei
Eva Mini Gradient Chain Shoulder Bag White Lizard
Know that friend that's always got a new handbag? They’ll love this crocodile shoulder bag with a gradient chain.
Sugarfina
Bubbly Bears Set of 4 Candy Cubes
Who needs heart-shaped candy when you can send bougie bubbly bears? Satisfying their sweet tooth has never been chicer.
Steve Madden
Retreat Off-White
Keep your favorite girl cozy with these shearling slippers.
Kodak
Powerflash Disposable Camera Set of 2
Feel like you’re struggling to make new memories? Send them one half of a Kodak’s polaroid camera set and document your quarantine life for each other.
Versed
Take the Lead Three-Step Routine
Skincare pros or newbies will love testing out Versed’s three-step skincare routine (we pinky promise).
Statement by Nadia
XO XOX Earrings
Any avid jewelry collector can confirm that their love language includes finding new indie jewelry brands to support. Love them the way they want to be loved by gifting them these resin statement earrings from the Black-Owned brand, Statement by Nadia.
Adore Me
Luana
Depending on how close you are, another thoughtful Valentine’s Day gift would be to send them a pair of cute PJs. You could even get matching pairs and schedule a virtual movie night.
Valentines’s Day Gifts Under $100
The Beauty Chef
Glowing
Gutsy Kit
Give the gift of great skin and a healthy gut by gifting The Beauty Chef’s glowing
gutsy kit.
Skullcandy
ndy Evo True Wireless In-Ear Earbud
Whether they’re avid runners or love to dance in their apartments, you can’t go wrong with gifting these wireless headphones.
Linné
Insulated Bottle and Skin Tea
Meet the best gift you could ever give a tea lover: Linne’s limited-edition collaboration with Welly Bottle for a skin tea set that will warm their heart (quite literally).
Sparklane
Classic Nameplate Necklace
If you’re looking for affordable, customizable jewelry to send to your pal this Valentine’s day, look no further than jewelry brand Sparklane.
Sigma Beauty
Skincare Brush Set
For the friend that’s having severe facial-appointment withdrawals, give the gift of skincare brushes they can use for at-home treatments.
Brandon Blackwood New York
Esr Tote
I’ve said it before, and I’ll repeat it again: One of the best bag brands to support at the moment is the Black-owned label Brandon Blackwood. For the trendiest friend or the social advocate, it doesn’t get better than this bag.
Rihanna
Book
It’s a Rihanna coffee table book, need I say more?
Havva
I Love You BB. Cardholder
We all have that one friend that’s managed to lose their wallet a few times (I may be that friend), so give them a gift that reminds them you love their messy selves through and through.
Other Stories
Heart Button Alpaca Blend Cardigan
It’s not a Valentine’s Day gift guide if you don’t include some heart-shaped things. Luckily, this alpaca cardigan is stylish, so there’s no reason to doubt that they won’t love it.
Converse
Canvas Platform Chuck Taylor All Star
I can confidently say that your sneaker-obsessed best friend will love these high-top staple converse.
Skims
Cozy Knit Bouclé Pants
Homebodies will live for and live in these cozy knit pants that are Kim Kardashian West
approved.
Terra/Form
Cryocanna Muscle + Joint Pain Relief Gel
For your friend that has chronic muscle pain, you’ll want to put them onto wellness and skincare brand, Terra/Form’s CBD gel.
Soma Intimates
Satin Short Robe
A satin robe is never a bad idea, especially if you’re giving it to your fanciest friend.
Grown Alchemist
Hand Care Kit
Let’s be real here: The best gifts are essentials you use every day. Rest assured that Grown Alchemist’s handcare set will be used on the daily by your friend.
Coal N Terry
Rusted Trap Hoodie
For that friend who’s always searching for the next big streetwear brand, you’ll want to introduce them to Coal N Terry.
Mejuri
Organic Pearl Hoops
As someone that’s personally been gifted these earrings from a best friend, I can say that this gift says "ILY” without words.
Karen Jai Home
Grand Style Set
If the love language for an interior design fanatic were distilled into one singular gift idea, it would be glassware. This stylish decanter and geometric glasses set are perfect for the friend that keeps a well-curated home.
No7
Restore
Renew Face
Neck Multi Action Anti-Ageing Skincare System
Friends of all ages can benefit from injecting a few anti-aging skin care products into their routine. This No7's collection that includes a day and night creme along with serum is a great place to start.
Valentines’s Day Gifts Under $250
Taschen
Naomi, Updated Edition, Set of Two Hardcover Books
Any fashion-forward friend or décor lover would be ecstatic to add this set of books cataloging Naomi Campbell’s modeling career to their coffee table collection.
Vitruvi
Porcelain Essential Oil Diffuser
Honestly, it doesn’t get more thoughtful than this ceramic aromatherapy diffuser.
Adidas
Nmd R1 Shoes
Has your best friend made her New Year’s resolution to run more this year? Give them a gift that will go the distance.
Cult Gaia
Tallulah Earring
Valentine date or not, your bestie will look bomb rocking these Cult Gaia stone earrings.
Jacquemus
Bob Gadjo Logo-Plaque Cotton-Canvas Bucket Hat
My friends and I regularly DM about this Jacquemus bucket hat, so yes, it’s a good gift idea.
Anissa Kermiche
X Nodaleto Bulla Corta Earthenware Left Boot Vase
Look familiar? Anissa Kermiche makes stunning ceramic vases that every fashion girl you probably follow has posted about.
Polène
Number Six Monochrome Yellow
Pale yellow will be a huge color this spring, making this bag a prime Valentine’s Day gift for trend-forward friends.
Acne Studios
Unisex Logo Wool Scarf
They say it’s the thought that counts, and it doesn’t get more thoughtful than this luxe wool scarf.
Alighieri
The Morning Hour 24kt Gold-Plated Hoop Earrings
Diamonds may be a girl’s best friend, but after you give her these unique 24k gold-plated hoops, that friendship will be demoted to second place.
The Frankie Shop
Knit Shrug Set
If you know your best friend’s clothing size, why not spoil her with a knit shrug set from The Frankie Shop? They’ll think of you every time they wear it.
Staud
Tommy Beaded Bag
The best thing about this bag as a Valentine’s Day gift idea is that it comes in more hues, so you and your friends can match.
Aritzia
The Super Puff
Any gift that can keep your favorite human warm is a good Valentine’s Day gift idea, especially if it’s a puffer coat that’s this cute.
Audio-Technica
UO Exclusive LP60X-BT Bluetooth Record Player
You can’t serenade your best friend IRL this year, but you can send a record player so they can listen to their favorite albums.
Juicy Couture
Hoodie with Back Embellishment
Give your OG best friend the gift of nostalgia this Valentine’s Day and send them this iconic 2000s Juicy Couture velour hoodie.
Velvet Canyon
Zou Bisou Square-Frame Acetate Sunglasses
For that friend that refuses to splurge on sunglasses for herself, give the gift of good frames this Valentine’s Day.
Slip
Ultimate Beauty Sleep Gift Set in White
Black
Give your bestie the gift of beauty sleep with this silk slip set.
Diptyque
Set of Three Scented Candles
Why gift one candle when you can give a stylish set of three?
Chanel
N°5 Eau De Parfum Twist
Spray Gift Set
You’ve made it this far, and you’re still unsure of what to get your best friend? When all else fails, you turn to Chanel. Trust us: this is the treat they deserve.
Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.