This £25 French Skincare Staple Is a Beauty-Expert Favourite—Here's Why

Most of the items you'll find in my makeup bag or sitting neatly in my bathroom cabinet have been there for years. By that, I don't mean bottles and tubes that have been sitting there since 2014 gathering dust but products I invest in religiously as soon as they run out. For example, I've used the same mascara for the past five years (Estée Lauder Sumptuous Extreme Mascara, £26, in case you were wondering), the same makeup remover for the last seven (Bioderma Sensibio Cleansing Micellar Water Sensitive Skin, £11), and, yes, the same concealer since, well, before I can remember (Nars Radiant Creamy Concealer, £25—I wear Vanilla). 

You could say I'm something of a beauty loyalist. As such, a product has to be pretty special if it's going to infiltrate my honed beauty edit. Still, one of the perks of my job is that I often get to try samples of products to review. And recently, a parcel arrived in the post that helped me rediscover a product I'd tried a while back but admittedly overlooked. 

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(Image credit: @claire_most)

French women like Claire Most are known for their skincare proficiency. 

It was a few years ago when I first tried Vichy's Minéral 89 Serum. At the time, I was pretty nonchalant about my entire skincare routine—what can I say? I was in my early 20s—and while I certainly enjoyed the quenching formula, I didn't think my face needed it. Oh, the blissful ignorance of youth. Now, in my early 30s, I'm all about hydration—I can't get enough hydration—and applying Vichy's Minéral 89 Hyaluronic Acid Hydration Booster feels like plunging my face into a cool basin of water, only with targeted results and without the need to blow-dry my hair afterwards. I'm also a sucker for French beauty brands, but I'm always that little bit sceptical when they're affordable; it's the fear of them being too good to be true. This serum, however, was up to the challenge of impressing me. 

Vichy's Minéral 89 Hyaluronic Acid Hydration Booster speaks to all of my skincare concerns: tone, environmental impact, radiance, sensitivity—the list goes on. The formula consists of 89% mineralising thermal water (hence its name) to help strengthen the skin's moisture barrier and make it more resistant to visible ageing caused by environmental factors. It also boasts hyaluronic acid, which hydrates and plumps skin to give a healthy, radiant-looking complexion. Sounds ideal, right? 

Of course, there are many serums out there making the same promises, but what I really enjoy about this product is the texture. It's non-greasy, allowing me to apply makeup straight after application if I'm running late (which, as my track record would show, is probably very likely). It also boasts a gel-like consistency, which feels more hydrating than just about any other serum I've come across. It goes a long way, too—just one pump is more than enough to cover my face, my neck, and even my décolletage. I've only been using this serum for 10 days, but I can already see a marked improvement in the elasticity of my skin as well as an enhanced glow. All of that for £25? I've paid triple that in the past for products that do very little other than break me out. 

If it wasn't already clear, I think this product is a game changer, but you needn't take my word for it. On FeelUnique.co.uk, the serum has 1518 five-star reviews and counting. That, and the person I trust to give me no-frills beauty advice also gives it her seal of approval. Here's whatBest Knockoff Luxury Clothing UK's very own beauty editor Mica Ricketts has to say about my new skincare favourite. 

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(Image credit: @maxineeggenberger)

Contributing editor Maxine Eggenberger has been using the serum for two weeks and is impressed with the results. 

"A good hyaluronic serum is a staple in my skincare routine, and I love layering one on at night after using more active treatments. Vichy's Minéral 89 is a serum that I've used on and off over the years, but it's one that I always return to. It's quenching, non-sticky and always makes my skin look a whole lot juicer than before I applied it. A French pharmacy staple at its finest," she says.

Something tells me you're going to love this serum as much as Mica, the 1518 five-star reviewers, and I do. I'll pop it below for you again, should you want to consider it further. Then, below that, you'll find an edit of other French beauty staples I rely on. 

Shop Vichy Minéral 89 Hyaluronic Acid Hydration Booster

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Next Up: These Cheap Serums Are Just as Good as Their Expensive Counterparts

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.