What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!) So this is where we step in to offer up a bit of guidance.
There are no set rules about which items work under this price point and which items don't; it's more about cherrypicking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it's also well worth considering elevated, updated staples—like a great camel-coloured blazer to replace all of the worn-out jackets from last year, or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.
We trawled the stores so you don't have to, uncovering expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to Warehouse. Go through the gallery to shop the best under-£100 items from each of your favourite stores.
WAREHOUSE
TOPSHOP
OTHER STORIES
ARKET
JOHN LEWIS PARTNERS
Related: The 19 Pieces Worth a Second Look at H&M Right Now
CHARLES AND KEITH
Related: Everyone in London Is Wearing This Topshop Dress Right Now
Related: There Are Over 3000 New-In Pieces From ASOS—Here Are the 24 We Want
COS
ZARA
LINKS OF LONDON
FREE PEOPLE
THE OUTNET
WEEKDAY
Next up, your spring/summer 2019 trend guide.
Opening Images: The Style Stalker
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish ListIt-girl fall has arrived.
-
The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else DoesRun, don't walk.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More ComplimentsFall shopping is in full swing.
