This French Swimwear Label Is So Good, I'm in Danger of Spending £500 on Bikini

I have a four-day beach holiday booked for August, and there are six swimsuits in my basket right now from French brand Yse. No, I'm not going to buy six swimsuits, but the problem with my new swimwear obsession is that everything from Yse is so perfect that it makes decision-making very difficult. It is a French lingerie brand founded by Bérengère Lehembre and Clara Blocman-Petit who explain the brand's aim for the collections on the website: "We wanted to create lingerie to suit us: to reflect our femininity and our personality. Unpadded and refined whilst still delicate and feminine: Our lingerie is beautifully sexy without ever being too much." The bras and pants are certainly beautiful, but it's the swimwear section that really has my attention. Yse also collaborates with Sezane on all its swimwear—which always sells out almost instantly. Keep scrolling to see and shop the six Yse swim pieces in my basket right now.
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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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