Brace yourselves: Zara is getting into the augmented reality game, and the result is a cool new app everyone is talking about. Zara explained the app in a press release: "When smartphones using the Zara AR app scan graphic signage in these locations, models Léa Julian and Fran Summers 'come to life' in seven- to 12-second sequences on customers' phone screens. The models pose, move around, and talk while showcasing Zara's Studio Collection as part of an incredibly realistic experience."
So how can you use the app? Zara explained the different ways you can get in on the action: "Shoppers can unlock the experience in four ways: through store windows, via in-store podiums, on boxes they receive delivering online purchases, and via dedicated images at Zara.com." Scroll down to see how it works.
-
These Head-Turning Zara and H&M Pieces Won't Last Until the End of the Month—39 Styles to Get Now or RegretThese look like straight-up designer.
-
These New Zara Finds Will Sell Out Before December 1Shop the editor-approved picks.
-
I'm Obsessed With Zara, so Naturally, I Can't Wait for Its Black Friday Sale—Here's What's in My CartFrom gorgeous sweaters to holiday-party pieces.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
Yes, Chic Outfits Will Happen With These 32 New Items From Zara, J.Crew, COS, and H&MElevated knits, trend-forward outerwear, and more.
-
I'm a Fashion Editor Living in L.A.—30 New Zara Finds I'm Wearing From Now Until the New YearSomething chic for every occasion.
-
If Chic Sweater-and-Jeans Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, J.Crew, andReplica StoreHere's to a stylish fall and winter.
-
Everything From Zara, Gap, and Reformation I'm Adding to My Cart Ahead of Black FridayFrom satin skirts to faux-fur coats.
