Brace yourselves: Zara is getting into the augmented reality game, and the result is a cool new app everyone is talking about. Zara explained the app in a press release: "When smartphones using the Zara AR app scan graphic signage in these locations, models Léa Julian and Fran Summers 'come to life' in seven- to 12-second sequences on customers' phone screens. The models pose, move around, and talk while showcasing Zara's Studio Collection as part of an incredibly realistic experience."
So how can you use the app? Zara explained the different ways you can get in on the action: "Shoppers can unlock the experience in four ways: through store windows, via in-store podiums, on boxes they receive delivering online purchases, and via dedicated images at Zara.com." Scroll down to see how it works.
-
I Proved It—Everyone Thinks These 39 Old Navy, Gap, and Zara Items Are DesignerRun and swipe.
-
I Shop for a Living—30 Pieces From Zara, H&M, and Revolve That Caught My Eye for SummerPolka dot dresses, tank tops, capris, and more.
-
The Chicest Tops of Summer Are Hiding at Zara, and I'm Already Planning All My Outfits Around ThemFrom linen vests to halter silhouettes.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know AboutElite finds.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your AttentionGood luck picking just one.
-
I Spent Hours Searching for the Chicest Summer Minidresses—These 44 From Revolve, Zara, andReplica Store Have My Full AttentionFrom $50 to $350.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool GirlYou'll wear these on heavy rotation.
-
My Most Fashionable Friends Live in NYC—They'll Love These 30 Wildly Chic Zara FindsCool new staples.
