Brace yourselves: Zara is getting into the augmented reality game, and the result is a cool new app everyone is talking about. Zara explained the app in a press release: "When smartphones using the Zara AR app scan graphic signage in these locations, models Léa Julian and Fran Summers 'come to life' in seven- to 12-second sequences on customers' phone screens. The models pose, move around, and talk while showcasing Zara's Studio Collection as part of an incredibly realistic experience."
So how can you use the app? Zara explained the different ways you can get in on the action: "Shoppers can unlock the experience in four ways: through store windows, via in-store podiums, on boxes they receive delivering online purchases, and via dedicated images at Zara.com." Scroll down to see how it works.
-
Look, If I Were You, I'd Buy These 42 UpscaleReplica Store, Zara, and J.Crew Items Before Anyone ElseThey're too good.
-
36 On-Trend Spring Items I'm Eyeing From Reformation, Zara, and MangoPrepare your carts.
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I'm in the Market for Spring Sandals—36 I'm Considering From Zara, Shopbop, andReplica StoreOpen-toe shoe season is almost here.
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits From Zara, Mango, andReplica Store—You're WelcomeOutfits for everything from a wedding to brunch.
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
