Brace yourselves: Zara is getting into the augmented reality game, and the result is a cool new app everyone is talking about. Zara explained the app in a press release: "When smartphones using the Zara AR app scan graphic signage in these locations, models Léa Julian and Fran Summers 'come to life' in seven- to 12-second sequences on customers' phone screens. The models pose, move around, and talk while showcasing Zara's Studio Collection as part of an incredibly realistic experience."
So how can you use the app? Zara explained the different ways you can get in on the action: "Shoppers can unlock the experience in four ways: through store windows, via in-store podiums, on boxes they receive delivering online purchases, and via dedicated images at Zara.com." Scroll down to see how it works.
-
Found: The $60 Designer-Coded Zara Skirt Chic People in Milan Will LoveIt's runway-worthy.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew,Replica Store, and ZaraKeep cool without sacrificing style.
-
30 StandoutReplica Store and Zara Finds That Would Make Any French Woman Stop ScrollingChic pieces to wear straight through fall.
-
32 Expensive-Looking Zara Finds I'd Order Because I Like Getting ComplimentsYour cart is about to be full.
-
I'm a Fashion Editor in NYC—This Is What I Think You Should Shop at ZaraPre-fall pieces.
-
I'm a Shopping Expert—31 of the Hottest Summer Finds According to My Revolve, Zara, andReplica Store TabsFrom trendy lace-trim shorts to flip-flop heels.
-
Fashion People With Good Taste Will Appreciate These 30 Stylish Zara ItemsFrom cool blouses to pretty dresses.
-
Zara Just Gave Us a Hint at the Biggest Color Trends of Fall 2025From primrose pink to rich maroon.
