Zara Makes Lingerie Now and Everything Looks So Expensive

Although Zara releases new pieces on an almost daily basis, it's rare that they create an entirely new category, but today is an exception. That's right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100).
In total, Zara's initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and matched. There's a lot to love here but I narrowed the offerings down to 15 pieces that I think will sell out first. It wasn't easy but someone had to do it. Let's start shopping, shall we?
Keep scrolling to shop the 15 most covetable pieces from Zara lingerie (interspersed with some of the stunning campaign images).
Can't forget the matching shorts.
Next up, 9 trends that Zara is getting so right this season.

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
From L.A. to Paris—Everyone Who *Gets It* Is Ditching Black Leather Jackets For This Elegant Fall Color Trend
Here are 13 to shop if you want in.
-
Mia Goth's Monster of a Moment
With Guillermo del Toro's Frankenstein, Christopher Nolan's The Odyssey, and soon a galaxy far, far away, everyone’s favorite indie horror star hits the big time.
-
Live From Madrid: 31 Zara and Mango Finds That I Guarantee Will Soon Sell Out Stateside
Straight from the motherland.
-
Nothing Humbles Your Closet More Than the Zara New Arrivals Section—25 Pieces to Instantly Elevate Your Fall Outfits
Did I mention they're modeled by Alexa Chung?
-
Hello, 5-Star Wardrobe: Meet 30 Stylish New Zara Items
From stunning jackets to cool knits.
-
I Love the Sweaters at J.Crew, COS, and Zara RN—40 Worth Adding to Your Cart
These will elevate your fall outfits.
-
I Officially Have a Zordy Closet—31 Zara andReplica Store Standouts That I'm Living In Straight Through Fall
Plus, chic fall 2025 outfit ideas that I plan on re-creating ASAP.
-
Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the Bill
I'm a senior shopping editor, and these have my stamp of approval.
-
At This Precise Point, I'm Shopping for Sweaters and Jackets—35 Zara Finds That Are Hitting Just Right
Cozy season is upon us.
-
My Friends Tell Me I Have Good Style—I Predict These 29 Chic Zara Finds Will Sell Out This Fall
Semisheer long-sleeves, funnel-neck jackets, and more.