
Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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I Tried On COS's New Sell-Out Tailored Trousers—Now They're Back in Two Elegant Shades
My favourite pair to date.
By Florrie Alexander
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When Fashion People Want Elegant, Anti-Trend Footwear, They Turn to this Brand
Standouts from trainers to ballet flats.
By Florrie Alexander
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I'm Convinced This Exact Skirt Will Be My Most-Worn Item This Autumn
I can't believe it's still in stock.
By Florrie Alexander
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I Tried the High Street Jeans Every Fashion Person Owns—They're 100% Worth the Hype
As recommended by you.
By Florrie Alexander
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Wearing This Trend Is the Ultimate Sign of Good Taste—Now It's All Over Zara
Elevated buys ahead.
By Florrie Alexander
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Bored of Black? COS Has Declared These the Chicest Colours to Wear Right Now
The chicest palette around.
By Florrie Alexander
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The Results Are In: These Are the 7 Best-Selling Sandals of Summer 2025
From investment buys to high-street finds.
By Florrie Alexander
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It's Not Even August, But I've Already Found What Will Be Autumn's Most Wanted Jacket
It's already sold out once.
By Florrie Alexander
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I Wasn't Thinking About Autumn Until Zara Dropped These 9 Elegant New-Season Pieces
They're sure to sell out fast.
By Florrie Alexander
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Sienna Miller's French-Inspired Basket Bag Is Finally Back in Stock (But It Won't Be for Long)
Buy this summer, carry forever.
By Florrie Alexander
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I Tried on Reformation's Best Linen Dresses, Trousers and Shirts—These Pieces Were Elite
My summer wardrobe is complete.
By Florrie Alexander
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My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
By Florrie Alexander
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M&S's New Designer-Looking Sandals Are Flying Off the Shelves—I Predict They'll Sell Out This Weekend
I've spotted them everywhere.
By Florrie Alexander
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Raffia, Crochet and Canvas—Summer's Bags Have Arrived, and I've Ranked the Best Luxury Buys
Worthwhile picks only.
By Florrie Alexander
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I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
By Florrie Alexander