
Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller, chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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I Tried On So Many Autumn Jackets—These 7 Impressed Me the Most
Light-jacket season has arrived.
By Florrie Alexander
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6 Luxury Jacket Trends You Can Find at H&M, Zara and More Right Now
Chic, but make it affordable.
By Emily Dawes
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The COS Cashmere Jumper on Every Fashion Person's Wish List Is Back In Stock
And in new colourways.
By Florrie Alexander
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These Chic Boot Trends Have H&M’s Stamp of Approval—6 Styles That Will Sell Out First
From sleek suede to knee-high.
By Florrie Alexander
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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The Under-the-Radar Handbag Stylish People Are Carrying to Look Sophisticated Right Now
The one to watch.
By Florrie Alexander
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They're an Investment, But These Are the Best Knee-High Boots I've Ever Tried
A wardrobe hero.
By Emily Dawes
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I'm Building a French-Inspired Autumn Wardrobe—21 Arket, COS and Zara Buys on My Wish List
Effortless style.
By Florrie Alexander
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Two Shopping Editors Agree—These High-Street Jeans Are 100% Worth It
The next best-selling style.
By Florrie Alexander
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2025
Smart investments.
By Emily Dawes
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I Tried On COS's New Sell-Out Tailored Trousers—Now They're Back in Three Elegant Shades
My favourite pair to date.
By Florrie Alexander
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Light Jacket Season Is Here—5 Trending Styles Zara Has Perfected
Ready to join your capsule wardrobe.
By Florrie Alexander
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I'm Known for Spotting It Bags—These 7 Should Be on Your Radar This Autumn
From new releases to long-standing icons.
By Florrie Alexander
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I Just Tried On the Designer-Looking Jacket That's Already Selling Out
Just in time for autumn.
By Florrie Alexander
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Of All the Jeans I've Tried On, I Always Come Back to COS's Best Styles
Fit and sizing guidance included.
By Florrie Alexander