Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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I Scoured Through Thousands of Discounted Items on The Outnet—These Summer Buys Are Worth It
From Saint Laurent to Alaïa.
By Florrie Alexander
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The Under-the-Radar Handbag Fashion People and Editors Can't Stop Carrying
A love-forever accessory.
By Florrie Alexander
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I Keep Spotting French Women in These 6 Affordable Summer Trends
Learning from the best.
By Florrie Alexander
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I'm Feeling "Pretty" for Summer—Enter These 17 Anti-Minimalist High-Street Pieces
Think rosettes, bows, and frills.
By Florrie Alexander
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I Went to Zara On My Lunch Break—These 5 Pieces Will Define My Summer Wardrobe
Summer dressing, sorted.
By Florrie Alexander
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This Is the Most Versatile Dress on the High Street—4 Ways I'm Wearing It This Summer
From weddings to shopping trips.
By Florrie Alexander
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It's All in the Details—6 Chic Bridal Accessories That Are Just as Important as the Dress
The finishing touches of dreams.
By Florrie Alexander
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The Chic French Brand Fashion People Are Buying Their Premium-Looking Bags From
Take note.
By Florrie Alexander
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This Trending High-Street Top Is Classy and Looks Great with Jeans and Skirts—I'm Sold
All the ways I'm planning on wearing it.
By Florrie Alexander
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I Always Find Shopping for Jeans Hard, But These Arket Pairs Fit Perfectly
Tried and tested.
By Florrie Alexander
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5 Throw-On Shoes London Fashion People Are Exclusively Wearing With Skirts
Click for proof.
By Florrie Alexander
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It's Basket-Bag Season, and This Premium-Looking Style Is All I Can Think About
It's taking over IG.
By Florrie Alexander
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I Scrolled Through Thousands of New-In High Street Buys—These 6 Trends Stood Out
Thank me later.
By Florrie Alexander
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No Doubt About It, These "Controversial" Flats Have Officially Reached Cult Status
Editors are snapping them up.
By Florrie Alexander
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I’m a Shopping Expert—This Throw-On Dress Is the Best COS Has Ever Made
Spring dressing made easy.
By Florrie Alexander