This TikTok-Viral Scent Is Flying Off Amazon Shelves Faster Than You Can Say "Prime Day"

It's a funny thing, PerfumeTok. (That's perfume TikTok for the uninitiated.) The term has over 10.2 billion views at this very moment, plus an endless stream of videos in which users gush about their favorite "secret" fragrances and the best scents to match a certain aesthetic. The niche community has birthed more than a few viral perfume sensations based on none other than these firsthand recommendations. It's flipped the fragrance shopping experience completely on its head: You hear the review, you buy the perfume, and then you take your first whiff.

Symphani Soto wearing a breezy white dress.

(Image credit: @symphanisoto)

Of all the TikTok-famous options, I'd argue none is more beloved than Sol de Janeiro's potions—namely, the Brazilian Crush Cheirosa '62 Bum Bum Hair Body Fragrance Mist. The hashtag #soldejaneiro62 has 119 million views on the app, with countless users claiming its vanilla, pistachio, and salted caramel notes transport you right to the beach. Still, it wouldn't receive such fanfare if it didn't actually live up to the TikTok hype. Rest assured, it's well worth the praise. It's an elevated gourmand that rivals other elixirs three times its price, so naturally, our beauty team loves it.

For those influenced by its PerfumeTok praise, you're in luck! The brand is offering 15% off all products during Amazon Prime Day. That means you can score the sunny '62 mist (among other best sellers, like the Brazilian Bum Bum Cream) for a fraction of the price. Find more details below, plus 10 other TikTok-viral fragrances to score during the mega-retailer's iconic two-day occasion.

Jamie Schneider
Senior Beauty Editor

Jamie Schneider isBest Knockoff Luxury Clothing ’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing Wholesale Replica Bag beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.