I associate each season with a certain beauty aesthetic. For winter, it's full-coverage foundations and bold lipstick. For spring, it's pink blush and pastel nail colors. Summer is all about effortless hairstyles and glowing makeup products. Finally, I associate fall with soft, sultry, and neutral makeup looks. Think shades of taupe, cognac, and espresso.
Apparently, Hailey Bieber and Khloé Kardashian agree because I just found out they love using the same brown eyeliner to create their fall makeup looks (well, the same product in slightly different shades). It's not just any old eyeliner, either. It's an iconic one that's been a staple for makeup artists for years. Can you guess which one it is? Hint: It's creamy, waterproof, and lasts up to 24 hours. Keep scrolling to see which eyeliner it is and shop the exact shades used by the celebs.
Hailey Bieber
Hailey Bieber recently posted a TikTok makeup tutorial in which she created one of her signature glowing makeup looks. To line and define her eyes, she used an iconic product: Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil. Beloved by editors, makeup artists, and celebs alike, this eyeliner is creamy, highly pigmented, waterproof, and long-lasting—like lasts-for-up-to-24-hours long-lasting. As such, it can be used on both the eyelid and the waterline for budge-proof definition.
Bieber used the shade Whiskey, which is a rich, matte brown color. Unlike standard black eyeliner, which can look intense, edgy, and even severe, depending on how you wear it, brown eyeliner is soft and sultry. It defines and accentuates the eyes without looking as harsh.
Shop the Product
Khloé Kardashian
Meanwhile, Khloé Kardashian prefers an even softer brown shade of Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil. She recently shared a BTS look at her makeup session with celebrity makeup artist Ash K Holm on Instagram. The picture showed her "special liner," which has been used so much that it was sharpened down to a mere stub. The shimmery copper color is so flattering.
Shop the Product
This makes me want to swap my black eyeliner for brown until further notice, so that's exactly what I'm going to do. In the meantime, I'm also going to shop for more sultry brown eye makeup products. See a few that made my wish list below.
10 More Brown Eye Makeup Products
According to makeup artists, editors, and TikTok, brown mascara often looks more natural than black. This one has an ultra-volumizing formula for thick, lush lashes.
If you prefer lengthening mascaras, I can't recommend this one enough.
This do-it-all liner can be used on eyes, lips, and cheeks (faux freckles, anyone?).
This gift set contains four of Make Up For Ever's iconic Artist Color Pencils.
Don't forget brown liquid eyeliner. True to the name, this one really does stay all day.
This eye shadow has the dreamiest texture and soft-matte finish.
For only $10, the blendability and color payoff of this shadow stick are impressive.
How chic is this YSL Mini Clutch Eyeshadow Palette?
The rosy-brown shades in this eye shadow palette are unmatched.
Top off any fall eye makeup look with this luxe eye glitter.
-
Elle Fanning Has Blush Blindness (and She's Not Afraid to Say It!)—This $13 Product Is Key"More, more, more—there can never be enough!"
-
A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)Class is in session.
-
I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl TipNow it's a staple.
-
Celestial, Frosty, and Angelic—Chanel's Holiday Beauty Collection Is Straight-Up MagicIt's earned me countless compliments.
-
Hailey Bieber's Maple Syrup Manicure Is All I Can Think About Until My Next Salon VisitI tracked down the exact shades you'll need to copy it.
-
This Classic, French Girl Approved Mascara Is All You Need for Flirty LashesThey're classics.
-
The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025Bye, '90s minimalism.
-
The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye LooksNo more tears!
