My Makeup Never Lasted Until I Added This One Product to My Routine, and Wow—It's Game-Changing

This might be my favourite primer on this list, and it just so happens to be a friend of my bank account, too. The gel texture melts into the skin, creating a slickly tacky (but in no way sticky) base that acts like velcro for anything you put on top. It's also very hydrating and lightweight, making it great for those with dry or oily skins alike. I'll never be without a tube of this in my makeup bag.

Urban Decay is well known for its setting spray, but this primer works at the other end of the spectrum to help your makeup to last longer. Silky and featherlight, it's ideal for all skin types, and treally will lock your makeup in place all day long.

I was floored the first time I tried this primer—it really does live up to the hype. It has a silky, liquid texture that dries down into a velvety-soft finish that blurs pores and skin texture to flawless levels. It also makes foundation look airbrushed and last much longer.

This has been recommended to me numerous times for its hydrating formula and dewy finish; it's like a big glass of water for skin that is dry or prone to dehydration. 

Everyone loves this primer, and so do I. It has an ultra-hydrating gel formula that acts like superglue for your makeup. You need to wait a few moments for it to set on the skin before following with your base products, but it really does boost your makeup to last for hours on end. Packed with hydrating ingredients, it quenches skin without making it oily—it's just right.

Whilst technically a moisturiser, this has been a priming hero for years. It blends the benefits of a nourishing and lightweight moisturiser with that of a primer, streamlining your makeup application. So many makeup artists swear by it for flawless and long-lasting makeup for brides, and it even helps to stop foundation from oxidising and changing colour. Put simply, it's iconic for a reason.

Want to give your skin a healthy glow? Rare Beauty has you covered with this one. The water-based formula glides onto skin, leaving behind a pearlescent glow that looks beautiful both worn alone or to give a gorgeous radiance underneath foundation. 

I don't know anyone who doesn't instantly fall in love with this product when they try it. It's one of those hybrid beauty products that acts as both a primer and highlighter or can be mixed with other products for a radiance boost. There is zero glitter in this; instead, it lends skin a pearlescent halo of light. I love wearing it on its own, but if you want to give your foundation extra glow and dewiness, you'd do well to try this under makeup.

I see this backstage at Fashion Week every single season without fail. The truth is that makeup artists love this moisturiser for makeup prep because it works for every skin type and sinks in fast on models' skin. The moisturising formula melts into a milky consistency that absorbs instantly, leaving skin plumped and refreshed. It's a French-pharmacy staple for a reason.

You'll have no doubt heard about these if you haven't already been swept up in the TikTok hype around them. If you want to add warmth to your skin or foundation, these are a great way to add a sunkissed look. A few drops go a long way to lend the skin a healthy, bronzed and radiant result.

Dior has created some phenomenal makeup formulas, and this primer is one of them. It has a silky, liquid formula that contains mattifying properties, giving a soft matte finish and helping makeup stay put all day long, even on skin that is prone to shine.

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For a totally flawless finish, it doesn't get much better than this. Beauty Pie's primer practically glides over pores, uneven skin texture and fine lines to leave a smooth canvas, whether worn alone or under makeup. It has a matte formula that contains tiny microspheres that absorb oil and ensure any makeup you put on top has a soft-focus finish.

Laura Mercier is world-renowned for its makeup primers (you'll often spot them in makeup artists' kits), and this one is brilliant for adding radiance to lacklustre complexions. It smooths over the skin with a buttery finish that also lends a big dose of instant radiance.

If oiliness or pores are concerns that you want to address, then you'll love Glow Recipe's offering. Featuring beta-hydroxy acids, it helps to unclog pores and balance oil production whilst giving a mattifying, soft-focus finish. The lightweight texture doesn't clog pores, and it can even be used over makeup to absorb some oiliness throughout the day.

Want a liquid formula that gives a velvety-soft, blurred finish? Tatcha's is incredible. It smooths over uneven skin texture, fine lines and pores, helping to create a uniform canvas for makeup application and really does help foundation wear beautifully throughout the day.

Refy's innovative primer allows you to prime and massage the skin simultaneously, making it great for de-puffing and sculpting as you prep for makeup application. 

I firmly believe that E.l.f. Cosmetics deserves a second mention on this list for its Poreless Putty Primer. Whilst the Power Grip Primer is more hydrating, this one is mattifying and blurs pores and uneven skin texture amazingly well. And for £10, this pot will last you for ages too, making it a steal.

I've been road-testing this primer over the past week, and I'm really impressed with how well it blurs the pores around my nose, without feeling thick and gloopy like some pore-blurring primers. It helps to control oiliness throughout the day and even helps to improve the appearance of pores over time as you wear it.

Craving a brighter, more even-toned complexion? Try this. Based on the iconic Banana Bright Eye Cream, this helps to address dull skin with colour-correcting pigments, all whilst boosting the wear of your makeup throughout the day.

I was enticed by the name, but I stayed for the formula. This one has a plumping effect on the skin whilst it also smooths over irregular skin texture and pores and grips makeup really well.

I often keep Saie's Glowy Super Gel on standby for days when my skin needs extra oomph. It has the most beautiful sheen that lends skin a healthy radiance, and I also love to add a couple of pumps to my arms and shins when they're looking lacklustre. A little goes a very long way, so this will last for a long time.

"As someone who often ends up with makeup settled and creased into my smile lines", says Who What Wear Contributor, Ata-Owaji Victor, "I love using this primer on the days when I need my makeup to really go the distance."

"It's a hydrating balm that applies to skin like butter, keeping it hydrated and nourished all day long. This primer really does what it says on the tin. So use sparingly for dewy looks and for matte finishes"

When it comes to viral products it's easy to be put off by the fanfare. Scepticism aside where you do find one popular product - the ONE/SIZE setting spray - you'll often find that there's an equally brilliant product from the brand also waiting in the discovery wings. Much like its beloved setting spray cousin, the primer ONE/SIZE is one to beat for shine control and extending your makeup wear.

For anyone looking for an OG primer - the type of formula that grips makeup, smooths and blurs pores for hours on end - then look no further than this option from the base connoisseurs at Huda Beauty. Perfect as an everyday makeup base but thanks to the inclusion of moisturising Glycerin it really shines as a foundation for full-coverage makeup looks.