17 Beauty Brands WWW HQ Is Obsessed With—and What to Buy From Each

Above all else, regularly meeting amazing women within the beauty industry is the coolest, most inspiring part of my job as one of Who What Wear's beauty editors. Whether I'm meeting fellow beauty editors from other publications, world-renowned dermatologists, celebrity hairstylists, boundary-pushing makeup artists, or brand CEOs and founders, women, without question, are kicking some serious ass right now.

It's an especially exciting time to be immersed in beauty, with new and exciting brands and products launching with what feels like a daily cadence. (It's actually a sport simply trying to keep up!) In honor of Women's Equality Day 2019, we've decided to honor 17 of Who What Wear HQ's favorite woman-made beauty brands and two spotlight products from each. Of course, our list could have been gone into the hundreds—there are just that many amazing female-driven brands right now, but we're capping it at the 16 standouts we're currently using, seeing, and admiring the most this very second. Ahead, the female-founded beauty brands we're collectively obsessed with—and what to buy from each. Keep scrolling! 

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(Image credit: @thestylestalkercom)

Nudestix

Volition Beauty

UOMA Beauty

Odacité

lilah b.

Mented Cosmetics

Vapour Organic Beauty

Briogeo

Kosas

Noto Botanics

Tata Harper

Maya Chia

Lemonhead.LA

Peach Lily

Olive June

Mara

Róen Beauty

Beauty Director

Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.