Where to Shop for Your Bridesmaids, So They Wear the Dress Again and Again

There’s no denying that weddings take planning... a lot of it. When you’re the one getting ready to tie the knot, there’s so much to juggle between finding a dress, booking a venue, and sending out invites that we don’t blame you if certain things fall to the wayside.There’s the common trope that some malicious brides choose unflattering dresses to make themselves look better, but has anyone stopped to consider that maybe brides are just too busy organising everything else that they don’t have time to worry about whether the bridesmaids gowns will look perfect on every single one of her closet pals?

Obviously slightly less-important than the white gown itself, it can be easy to shrug off bridesmaid dress shopping as just another administration task that needs to be taken care of before the big day. But it doesn’t have to be that way. As weddings are becoming more unique, and bridesmaids dressing has never been less constrictive: Really, it’s free reign to add another creative aspect to your wedding as a whole.

Not only will stylish bridesmaid's gowns contribute to the overall aesthetic of the wedding, but if you pick the right ones, they have the potential to live long into your friends’ wardrobes beyond your wedding day. After all, you love these ladies enough to give them a role in the event, so why wouldn’t you want them to have a dress they really love and wear even after you’ve said “I do”?

Granted, finding flattering bridesmaids dresses that suit everyone’s style is much easier said than done. Unless your bridesmaids all happen to be exact carbon copies of one another, chances are you’ll be shopping for an array of body types and personal styles. And while you can’t cater to everyone’s preferences (it is your wedding, after all), it is within your power to choose a dress that every woman can work with and make her own be it through accessories or styling. To make the task a little easier, we’ve rounded up some of our favourite Australian brands to shop stylish bridesmaids dresses. We would wear these dresses—be it at a wedding, or not—and we’re sure your wedding party will feel the same way. Keep scrolling to see our picks, and be ready to be the most stylishly-attuned bride this season.

Hansen Gretel

For the minimalist bride, Hansen  Gretel is an amazing option for bridesmaids dresses. In simple silhouettes and luxurious silk, your wedding party will look otherworldly. Furthermore, there are a number of silhouettes to choose from in the same colours—so if your bridesmaids all have different shapes that would suit them, it is a definite possibility to mix things up while still looking uniform.

Ginger Smart

If you’re looking for dresses that feel distinctly feminine, consider Ginger Smart for your bridesmaid gowns. With girly silhouettes complete with ruffles and wrap waists, the brand’s gowns feel polished yet flirty at the same time. Not to mention, these styles would flatter pretty much any body type.

We Are Kindred

Going for a boho vibe? Look no further than We Are Kindred. With florals to-die-for and pretty ruffles, these dresses will compliment your elegant white gown so well. Another bonus: Many of the dresses come in the same patterns, so you can mix and match silhouettes and colours to ensure everyone has a flattering dress.

Hazel + Folk

If you’re planning a wedding that’s well… folksy, look no further than Hazel + Folk. We can only imagine how lovely your bridesmaids will look in these dreamy, flowy gowns. The understated elegance of these dresses are the perfect compliment to a bride who’s aiming for a low-key style.

Auguste The Label

Anyone else noticed that florals seem to be trending as far as bridesmaids gowns are concerned? If you’re looking to go for this pretty trend, we suggest picking a print that is uniform for all the dresses, but mixing up the shapes depending on your bridesmaids’ individual styles and body shapes. Auguste The Label is the place to go for this coordinated mixing and matching. Just imagine how pretty these would look at an outdoor wedding.

Finders Keepers

Any bride who’s going for something a little less traditional will love Finders Keepers. Not only do the dresses come in a wide array of colours to fit whichever theme your aiming for, but they’re also an affordable option. With styles ranging from classic to more bohemian, there’s sure to be a few dresses by the brand that you can imagine your girls wearing.

On the hunt for the perfect engagement ring as well? Consider this unique style.

Related: Is Feminism Changing Bridal Gown Traditions?