Conceived in 2015 by Sarah Staudinger and George Augusto, Staud is a US-born brand that has garnered the interest of fashion editors, stylists and content creators far beyond its birthplace. No stranger to fashioning women's apparel with cult status, Staudinger's (former fashion director of the beloved brand Reformation) expertise in effortless and considered apparel has captured the attention of fashion people with varying aesthetics, adding to the brand's unique appeal. Staudinger's eponymous brand hones into the cool and nonchalant appeal of Southern Californian style, marrying off-beat silhouettes and wafty fabrications with structural elements (case in point, its origami styles, but more on that later).
Valeria wears a Staud handbag.
Staud speaks to an air of vibrancy and timelessness all in one, with many reworked vintage-inspired styles and other pieces inspired by street art and location. With former Chanel model, Betty Catroux as a muse and using her editorials to inspire creative direction, Staud makes pieces intending to make women feel chic and self-assured.
Part anti-trend and part contemporary, Staud offers a fresh approach to timeless classics. All things considered, it's no wonder it's a brand celebrated far and wide, with plenty of well-dressed people in some of the globe's biggest fashion capitals returning to the brand for clothing, shoes and, mainly, handbags, all with reasonable price tags compared to other, high-quality designer brands.
So, if you're thinking of investing in your wardrobe ahead of autumn 2024 and are eyeing up Staud's collections, I spent an afternoon scanning the web to bring you what I anticipate will be some of the brand's most popular offerings from the transitional season and beyond. Continue reading to discover silk pieces, wardrobe classics and handbags aplenty. It's attainable luxury worth considering.
Shop My Favourite Staud Pieces:
1. The Best Staud Handbags:
This slim shoulder bag is trend-led, although I consider it a classic.
This specific crescent shape has become synonymous with Staud's handbag designs.
Add this oversized holdall to a jeans and poplin shirt pairing, for a simple, off-duty look.
Who's to say rattan can't be moon-shaped too?
The embellished detail adds a unique touch to this baguette-style bag.
2. The Best Staud Tops
The most darling plum hue with the addition of an elegant scarf tie.
The delicate pleating adds a touch more dimension to this bustier.
A striped blue poplin shirt is a transitional wardrobe staple.
Draped tops have become this year's most coveted "going out top" style.
Opt for a draped cowl neck in a silken fabrication.
3. The Best Staud Shoes
The mesh shoe trend comes complete with an open toe detail.
This year, suede boots will continue to dominate.
Every woman needs a classic and quality pair of ballet flats.
The humble flip flop becomes a directional accessory.
Perfect loafers for autumn.
Staud's take on mesh footwear is a worthy mention. Wear with a white dress in summer and jeans and cashmere knitwear in autumn.
4. The Best Staud Dresses
The colour, the sleeves, the neckline... this dress has everything going for it!
A romantic, layered prom-style frock. Just add barely there sandals.
Just add knee-high boots for an easy-yet-chic winter look. Also, just wait until you see the back of this dress...
I don't want to say the p word (party!) but there's no denying this dress isn't a winner.
The classic shirt dress turned fashion-forward, thanks to the taught waist detail.
Staud's pre-fall collection comprises a host of earthy tones.
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