I Combed Through Thousands of Spring Arrivals at H&M: These 25 Were the Chicest

In celebration of the new season's arrival, I’ve already begun my 2024 spring clean. Naturally, I started with my wardrobe, and whilst I was de-bobbling jumpers and packing away my thermal pieces, I noticed gaps where I was missing some clever capsule pieces. And after a long winter of relying on the same basics, I’m ready to reinvigorate getting ready with a bit of newness. There are a few investment styles on my wish list, but as I’ve always been a fan of the British high street, this spring, I’m looking for a few affordable finds that will cement my wardrobe as the hard-working, stylish and reliable selection I know it can be. Where to start on this quest? I turned to my trusted favourite, H&M.

H&M Smocked Dress

(Image credit: H&M)

As spring begins to show the first signs of life, H&M has already rolled out the new-season styles to match. True to form, the high-street hero has combined fresh styles with timeless classics to serve our wardrobes throughout spring and well beyond. To save you endless scrolling, I've honed in on the five styles that I think will make the most worthy additions to our wardrobes, starting with smart buys. Think tailoring, classic button-downs and wide-leg trousers that will move seamlessly from easy daytime 'fits to elegant evening ensembles.

For me, spring is synonymous with denim, as the fabric comes into its own in all shapes and styles from reliable jeans to light denim button-down layers and a few good denim skirts too, which have become a modern staple. And there are a few other spring staples we always turn to, from the humble trench coat to versatile lightweight knits that see us through spring showers and cooler evenings, as well as tank tops and T-shirts for those warmer moments.

As we pack away our heaviest layers, now is the time to embrace dresses in all their glory, and H&M has ensured that these styles will continue to serve their purpose for years to come, with an emphasis on classic design with a modern twist. And last but far from least, no outfit is complete without the finishing touches. H&M's footwear selection is seriously strong right now. From sun-ready sandals to smart loafers, there's a shoe for all occasions in this elevated edit.

Keep scrolling to explore H&M's spring 2024 collection.

1. Smart Buys

2. Forever Denim

3. Spring Staples

4. Timeless Dresses

5. Spring-Ready Accessories

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.